Tech

Benjamin Donhardt for SupaFitGrow

SupaFitGrow Generates the Right Kind of Leads with New AI Tool

SupaFitGrow’s AI Brand Identity Assistant improves marketing results by leveraging what makes your brand unique

Massage Envy Adds Aescape Robotic Massages, Testing Low-Labor Model

Massage Envy is bringing Aescape’s AI-driven robotic massage to select franchise locations, offering a human-free option.

Technogym

Technogym’s AI-Powered Journey: The Architecture of Modern Fitness, Wellness & Health

The Italian wellness giant’s data fueled ecosystem moves fitness — and fitness marketing — from intuition to evidence. For more […]

Fitness App Market Gets $33B Projection, Driven by AI Personalization

Fitness apps are evolving fast, with AI coaching, wearable integration and social features driving a market projected to hit $33B by 2033.

Ultrahuman’s Home Sleep Monitor Now Offers Snore & Cough Analysis

Ultrahuman Home gets its biggest upgrade yet, adding respiratory tracking, deeper environmental insights and AI-enabled sound detection.

woman wears an Apple Watch

New Report Hints at Uncertain Future for Apple Fitness+

Apple Fitness+ may be entering a period of uncertainty, adding a speculative layer to broader restructuring inside Apple that surfaced last month.

India Court Reinstates Ultrahuman’s Suit Against Oura, Reviving Smart Ring Spat

Ultrahuman’s patent-infringement lawsuit against Oura is back on after the Delhi High Court reinstated the previously dismissed suit.

Kendal Toole riding a an indoor cycling bike

Ex-Peloton Star Kendall Toole Launches Wellness App, Eyes In-Person Events

Kendall Toole’s "Never Knocked Out" (NKO) app integrates instructor-led workouts, recipes and mindfulness tools into one platform.

Garmin

How Garmin Health Is Evolving the Gym-Customer Relationship Through Data Integration

In the age of personalization, loyalty comes from connection, not check-ins – gyms that do it best will win.

woman wears the Lumia 2 smart earings

Lumia Raises $7M, Launches Blood-Flow Tracking Smart Earrings

Lumia has launched a smart earring that tracks real-time blood flow, debuting alongside $7 million in new funding and government grants.