Nutrition

Three bottles of Chlorophyll Water.

Fitness Fan Favorite Chlorophyll Water Earns Clean Label Project Certification

Chlorophyll Water, a bottled water brand found inside fitness studios like Barry's and Pure Barre, has again earned Clean Label Project Certification.

Noom Launches $119 Microdose GLP-1 Weight Loss Program

Noom’s microdose GLP-1 program says 70% of users report no side effects and lose up to 17 pounds in 60 days with behavior change support.

FitBiomics for gut health

How Elite-Athlete Bacteria Are Powering How You Perform and Recover

FitBiomics turns lactic acid into muscular fuel — delivering faster recovery, deeper rest and real performance gains in a probiotic capsule.

WeightWatchers app among food.

WeightWatchers Adds SoulCycle’s Julie Rice, Acquires Her Startup Peoplehood

WeightWatchers names SoulCycle co-founder Julie Rice as Chief Experience Officer and acquires her platform Peoplehood.

Liquid Death Sparkling Energy drinks

Liquid Death Announces First Energy Drink Launch, Promising a ‘Better-for-You’ Jolt in 2026

Liquid Death is officially entering the energy drink space with a new line of zero-sugar sparkling energy beverages set to launch in 2026.

man holds a Novos chocolate functional longevity bar

Novos Launches ‘Longevity Bar,’ Emphasizing Protein Quality Over Quantity

With 15g of protein, longevity ingredients and a Mediterranean diet-inspired formula, Novos wants to redefine meal replacement bars.

Dexcom photo

Oura Partner Dexcom Launches AI-Powered Meal Logging Tool

Dexcom’s Smart Food Logging tool uses AI to scan meals, making it easier for users to track and fine-tune nutrition

ban on bicycle in the desert

TrainingPeaks Debuts Fueling Insights to Enhance Performance Nutrition Strategy for Cyclists

TrainingPeaks introduces Fueling Insights to help cyclists and coaches analyze fat and carb burn to optimize fueling strategies.

Athletic Brewing

Athletic Brewing, Arsenal Extend Non-Alcoholic Beer Partnership

Athletic Brewing and Arsenal are running it back with a renewed deal to keep non-alcoholic drinks a part of the Emirates Satdium experience.

cowboy colostrum bottle

Cowboy Colostrum Brings Bold Branding and Gut Health to the Wellness Space

Cowboy Colostrum co-founders Steph Stoikos and Jessy Shenfeld share how they launched the brand with Athletech News.