Nutrition

ban on bicycle in the desert

TrainingPeaks Debuts Fueling Insights to Enhance Performance Nutrition Strategy for Cyclists

TrainingPeaks introduces Fueling Insights to help cyclists and coaches analyze fat and carb burn to optimize fueling strategies.

Athletic Brewing

Athletic Brewing, Arsenal Extend Non-Alcoholic Beer Partnership

Athletic Brewing and Arsenal are running it back with a renewed deal to keep non-alcoholic drinks a part of the Emirates Satdium experience.

cowboy colostrum bottle

Cowboy Colostrum Brings Bold Branding and Gut Health to the Wellness Space

Cowboy Colostrum co-founders Steph Stoikos and Jessy Shenfeld share how they launched the brand with Athletech News.

Pepsi's new prebiotic soda cans

Pepsi Launches Prebiotic Cola Amid Gut-Friendly Soda Boom

PepsiCo has expanded its functional beverage portfolio with Pepsi Prebiotic Cola, which follows the company's $1.95B acquisition of Poppi.

Kale Junkie

Nicole Modic’s (aka Kale Junkie’s) Top Tips for Healthy, Balanced Eating

Kale Junkie’s Nicole Modic shares her no-fuss approach to healthy eating, from weekly prep tips to her favorite high-protein staples.

a box of ultra processed donuts.

Lifesum Survey Reveals Americans Want Crackdown on Ultra-Processed Foods

Most Americans say ultra-processed foods are harming their health, but a new Lifesum survey shows few can recognize them on labels.

PHX Hydration Energy

Dave Portnoy-Backed New Functional Beverage PHX Combines Hydration & Energy in One Drink

PHX targets those seeking both performance and convenience in a single can with 700mg of electrolytes, 200mg of caffeine and daily vitamins.

USA Rugby team.

Momentous Signs Multi-Year Deal With USA Rugby as Official Supplement Partner

Momentous has signed a multi-year deal with USA Rugby to provide its nutrition support to both national teams.

Prime Energy cans on a blue pickleball court

The Picklr Taps Prime Energy as Official Partner in National Deal

Fast-growing indoor pickleball franchise The Picklr has named Prime Energy as its official energy drink in a new partnership.

Lemme greens supplement

Lemme Go Green: Kourtney Kardashian Adds Greens Gummies

Kourtney Kardashian Barker’s wellness brand Lemme is launching Lemme Greens, a daily gummy made with 20+ fruits, veggies and nutrients