After an explosive report cast several protein supplements in a negative light, ATN spoke with nutrition experts and brand executives to get their reactions.
GNC is launching a human performance study using clinical methods and wearable tech to validate supplement effectiveness.
Kim Kardashian’s trainer Senada Greca has co-founded Aonic, a new wellness brand launching with Aonic Complete, an all-in-one supplement.
Lucky Energy has raised $25 million in Series B funding to accelerate its national rollout and compete in the clean energy drink market.
Trip, the calming beverage brand backed by Joe Jonas, Ashley Graham and others, has raised $40 million at a $300 million valuation.
Sweetgreen has launchd macro-tracking tools and protein-rich menu upgrades as demand for personalized, high-protein meals grows.
GNC's new peer-reviewed research shows how supplements can support GLP-1 takers in preserving muscle mass loss and plugging nutrition gaps.
Recess, a pioneer in the relaxation beverage space, raised $30M in Series B funding and named former Nutrabolt exec Kyle Thomas as co-CEO.
Ladder launches Ladder Nutrition, integrating food logging, macro insights and AI-powered personalization into its strength-training app.
Whole Foods predicts a rise in better-for-you foods, including beef tallow, fiber-rich ingredients and fancy frozen meals.
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