How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Unwell Hydration is changing its name to Unwell Beverages as it introduces a functional energy drink lineup coming exclusively to Target
The new products, released under the brand Purist, include third-party tested and NSF for Sport certified supplements.
Backed by $7 million in seed funding, Biologica debuts with beverage-based formulations built around a woman's hormonal age, not chronological age.
A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy amid a sea of conflicting information.
Live Nation has partnered with and invested in Hiyo, bringing the non-alcoholic social tonic brand to select concert and event venues.
Instacart and WellTheory are bringing nutrition benefits into autoimmune care, letting patients buy clinically recommended groceries.
As creatine surges in popularity, wellness brands are moving beyond gummies to offer chews, tablets and advanced formats.
After an explosive report cast several protein supplements in a negative light, ATN spoke with nutrition experts and brand executives to get their reactions.
GNC is launching a human performance study using clinical methods and wearable tech to validate supplement effectiveness.
Kim Kardashian’s trainer Senada Greca has co-founded Aonic, a new wellness brand launching with Aonic Complete, an all-in-one supplement.
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