Nutrition

PWHL goalkeeper Kristen Campbell

BioSteel, PWHL Star Kristen Campbell Partner to Promote Clean Hydration, Elite Performance

BioSteel is expanding its commitment to women’s sports by partnering with one of the world's top hockey players.

fitness-focused woman eats an apple while listening to music on headphones

The Crucial Connection Between Nutrition, Hormonal Health and Fitness

Hormonal health is a cornerstone of overall well-being, yet it remains an often-overlooked aspect of many people's health.

an image of Armra colostrum products

Armra Enters Sprouts with Colostrum Products

Armra, a physican-founded wellness brand selling colostrum-based products for health, has named Sprouts as its first retail partner.

an image of Gatorade AI bottles

Gatorade Unveils Custom AI-Imagined Squeeze Bottles

Gatorade and Adobe Firefly have unveiled a way for fans of the sports beverage to create ultra-personalized squeeze bottles.

an image of the new McLaren performance hub

McLaren Racing Embraces Wellness with New Performance Hub

McLaren Racing is launching a new performance hub in partnership with Optimum Nutrition to give its racing team health and wellness supports.

person scooping protein powder into cup

AI-Driven Analysis: $4.54 Billion Growth in European Sports Nutrition Market by 2028

The European sports nutrition market is set to expand significantly, with an estimated growth of $4.54 billion from 2024 to 2028.

an image of a can of Kenetik

Life Time Adds Bioidentical Ketone Drink Brand to LifeCafes

Life Time has added Kenetik, a ketone-packed clean energy drink brand, to 150 of its LifeCafes as consumers reach for energy drinks.

woman with a yoga mat

The Top Fitness And Wellness Brands on Social Media

We've rounded up the top fitness and well brands on social media for 2024. Each has fostered a loyal, engaged community online.

woman drinking greens juice

Zeamo Partners with Mayo Clinic to Offer Diet Plans for Corporate Clients

Zeamo has announced a new partnership with the Mayo Clinic to offer its diet plans to corporate clients and their employees at a reduced cost.

Bioniq founder and CEO Vadim Fedotov

CEO Corner: Bioniq’s Vadim Fedotov on a New Era of Personalized Supplements

With hyper-personalized blends backed by blood test data and AI, Bioniq is working to change the narrative around supplements.