Nutrition
Gatorade Unveils Custom AI-Imagined Squeeze Bottles
Gatorade and Adobe Firefly have unveiled a way for fans of the sports beverage to create ultra-personalized squeeze bottles.
McLaren Racing Embraces Wellness with New Performance Hub
McLaren Racing is launching a new performance hub in partnership with Optimum Nutrition to give its racing team health and wellness supports.
AI-Driven Analysis: $4.54 Billion Growth in European Sports Nutrition Market by 2028
The European sports nutrition market is set to expand significantly, with an estimated growth of $4.54 billion from 2024 to 2028.
Life Time Adds Bioidentical Ketone Drink Brand to LifeCafes
Life Time has added Kenetik, a ketone-packed clean energy drink brand, to 150 of its LifeCafes as consumers reach for energy drinks.
The Top Fitness And Wellness Brands on Social Media
We've rounded up the top fitness and well brands on social media for 2024. Each has fostered a loyal, engaged community online.
Zeamo Partners with Mayo Clinic to Offer Diet Plans for Corporate Clients
Zeamo has announced a new partnership with the Mayo Clinic to offer its diet plans to corporate clients and their employees at a reduced cost.
CEO Corner: Bioniq’s Vadim Fedotov on a New Era of Personalized Supplements
With hyper-personalized blends backed by blood test data and AI, Bioniq is working to change the narrative around supplements.
C4 Energy to Host Investor Kevin Hart & Reveal New Energy Drink Collection
C4 energy drink is set to host investor Kevin Hart in Las Vegas and unveil a new energy drink collection on Oct 8.
Nourish Taps Investor and Soccer Star Alex Morgan for First TV Ad Campaign
Telehealth nutrition platform Nourish has launched its first TV and campaign featuring investor and soccer star Alex Morgan.
WeightWatchers CEO Exits
Sima Sistani is out as CEO of WeightWatchers after leading the weight loss company for two years. Tara Comonte will serve as interim CEO.
