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Pro driver Charles Leclerc has partnered with Eight Sleep, joining 300+ pro athletes using the brand’s smart sleep technology.
Celsius has added new sugar-free and caffeine-free hydration powder sticks to its product portfolio, appealing to Gen Z.
MyFitnessPal has launched a two-day pop-up installation in Austin, Texas, poking fun at fad diets and quick-fixes.
Elderberry juice, known for immune support, may also aid weight management by improving gut health, glucose tolerance and fat metabolism.
Optimum Nutrition's "Pretty Damn Good" campaign celebrates women athletes with a video featuring WNBA star Cameron Brink.
The fitness and nutrition platform has partnered with the blood analysis brand to offer a comprehensive ecosystem for men’s health.
Beer brands are getting into the energy drink action, with Anheuser-Busch the latest to expand into the space with 1st Phorm and Dana White.
If one of your New Year’s resolutions is to improve your nutrition, Athletech News rounded up the best products to help.
A Commission of experts from around the world say its time to say goodbye to BMI and adopt a new definition.
Weight-reducing drugs such as Ozempic and Wegovy are changing how Americans eat, paving the way for nutrition brands to make their mark.
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