At the recent Athletech News Innovation Summit, Shiftwave didn’t just show up – it led the conversation. Installed in the green room, the company’s nervous system recovery tech became a word-of-mouth sensation, drawing speakers and moderators to test it firsthand. The verdict was unanimous: Shiftwave isn’t just a tool, it’s a tipping point. This isn’t...
Peloton teams up with Hyrox as its official digital training partner, expanding into competitive fitness with new race-prep series.
Shoot 360 targets 600 locations by 2030 as youth sports and performance tech surge, adding franchise veterans to lead its expansion.
In-Shape partners with Korb Health to offer GLP-1s, hormone therapy and more, merging fitness with clinical care.
Yoga fuels a $13B industry, yet most instructors earn under $40K. Entrepreneur Andy Zoltan is helping teachers build six-figure businesses.
Echelon has acquired Fortë to expand into SaaS and deepen its B2B fitness ties to scale AI-powered, personalized content.
At the ATN Summit, fitness leaders weighed how gyms can stay relevant in the GLP-1 era by focusing on accountability and long-term health.
Stanley 1913 has unveiled the next chapter in its partnership with Leo Messi and the Messi brand: the Striker Blue collection.
Conquer Padel awards its first U.S. franchise to former Planet Fitness operators, who plan to open 50 clubs.
Ladder has partnered with Diplo’s Run Club to launch a nationwide strength training tour featuring a mobile gym and carnival-style challenge.
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