Fitness
Seniors Are Skipping AI. This Gym Has a Human Fix
As Boomers push back on AI in fitness, Darwin Fitness launches a human-led program focused on fall prevention and functional strength.
Millions Rely on Fitness Trackers. A New Study Shows They’re Failing a Key Group
Northwestern researchers developed an open-source algorithm that improves fitness tracker accuracy for people with obesity.
AIIR Takes Flight: Heather Morris Launches New Comms Firm
Former Jack Taylor PR president Heather Morris has launched AIIR, a communications agency for fast-growing wellness and performance brands.
Les Mills Bridges the Mind & Body Through Strength Training
Les Mills has a variety of programs that give you a strength exercise kick as well as a mental one all at once.
The Great Consolidation? Strategists Warn of Make-or-Break Era for Fitness Brands
At the ATN Innovation Summit, McKinsey and L Catterton leaders outlined how fitness brands can win amid rapid industry consolidation.
Ladder Signs Ex-Peloton Instructor Jennifer Jacobs in Latest Bold Move
Ladder has added Jennifer Jacobs to its coaching roster, the fitness startup's latest move in its marketing war against Peloton.
Strength Training Reimagined: The Concept2 StrengthErg Advantage
A smarter, safer and space-saving strength solution, the Concept2 StrengthErg brings precision and versatility to every level of training
LifeSpeak Launches Adaptive Training Series for All Abilities
LifeSpeak launches an Adaptive Fitness series with inclusive workouts for those with injuries, chronic conditions or mobility differences.
Planet Fitness Franchisee Raises $24K+ for Make-a-Wish
Planet Fitness franchisee National Fitness Partners raised over $24,000 for Make-A-Wish, supporting children with critical illnesses.
Runningman Returns With a Full-Spectrum Wellness Experience
Runningman returns for its third year with a choose-your-distance race, immersive wellness experiences and mindset-focused programming.
