Fitness
Aviron & Les Mills Join Forces To Gamify Studio Fitness at Home
Aviron teams up with Les Mills to add 300+ classes, expanding its gamified platform with strength, cardio, dance and cinematic cycling.
Dear Media Acquires Fitness Platform Obé Fitness
Dear Media has acquired Obé Fitness, deepening its ties to fitness and wellness and bringing onboard co-founder Mark Mullett as president.
Matrix Fitness Hire Signals Bigger Push Into Luxury Hotels
Matrix Fitness taps Clint Judd to lead luxury hospitality growth, with its premium Onyx Collection driving the expansion.
Life Time Inks Lease for NYC Site Opposite Bryant Park
Life Time is expanding its New York City footprint with an upcoming site at 10 Bryant in Midtown Manhattan.
YogaSix Scales Up As Yoga Participation Grows
As yoga gains ground, YogaSix is scaling fast with nearly 200 studios, international growth and a mission to make yoga accessible for all.
Catalyst Fitness Joins ‘Gym-as-a-Clinic’ Movement
Catalyst Fitness is bringing medical-grade wellness to the gym with a physician-led program for both members and non-members.
Gen Z’s Getting Gains With AI, but Boomers Just Aren’t Buying It
AI is reshaping fitness, but gaps remain. ABC Fitness’ new report shows who's embracing tech, who’s hesitant and where opportunities remain.
As Senate Tosses PHIT Act, HFA Calls for Fitness Industry Action
The Senate has effectively removed the PHIT Act from the tax bill moving through Congress, a major blow to the American fitness industry.
CR Fitness Opens $5M Crunch Gym in Palm Harbor With One-Day Cyber Sale
CR Fitness is marking the opening of its $5M Crunch Fitness in Palm Harbor with a one-day cyber sale on June 21.
Hotworx Invites First-Timers To Sweat on International Yoga Day
Hotworx is offering free boutique infrared fitness sessions for newcomers on June 21 to mark International Day of Yoga.
