Fitness

Scale Your Fitness Franchise with Hyperlocal Marketing

Scaling a fitness franchise isn’t just about opening new doors; it’s about opening the right ones, in the right neighborhoods ...

patients at Stretch Zone

Stretch Zone Nears 400 Locations

Stretch Zone has opened a new studio in Pennsylvania as the assisted stretching brand approaches 400 locations.

a flag in a field

24 Hour Fitness Honors Service Members With Free Club Access

This Memorial Day weekend, 24 Hour Fitness is opening its gyms nationwide for free for service members and their families.

ATN Unveils Finalists for Power Players 2025. See Who Made The List

This year’s finalists will be honored during the ATN Innovation Summit this June in NYC, where we’ll be selecting the winning Power Players.

instructor helps a client at a Club Pilates

Boutique Brands Must Think Beyond Fitness, Top CEOs Say

CEOs from four leading boutique fitness brands give their thoughts on the state of the industry and where it's heading in the years to come.

The interior of a Pickleball Kingdom and people playing together.

Pickleball Kingdom To Bring Year-Round Play to Little Rock

Pickleball Kingdom will open its first indoor club in Arkansas this November, bringing pro-grade courts and more to Little Rock.

F45 Training floor

F45 Training’s Luke Armstrong Shares Franchising Journey with Pivotal Advice

F45 Training's CRO talks past, present and future in everything you need to know franchising discussion with Athletech News

woman doing yoga and a screenshot of corepower's Oura integration

CorePower Yoga & Oura Partner to Deliver Smart, Personalized Yoga Experiences

CorePower Yoga and Oura are teaming up to help students track sleep, stress, and recovery—and receive personalized yoga class recommendations based on their Readiness Score.

Economic fitness

Political & Economic Outlook: Experts on the State of Fitness & Wellness in 2025

Top political, economic and financial experts offer takes on the state of the fitness and wellness industry in 2025 and future predictions. 

A Glo Yoga class in action.

Glo Yoga Studio Set to Open in Malibu with Infrared Classes

Glo Yoga is set to heal and restore Malibu post-wildfire with a tech-forward yoga studio offering infrared classes.