Fitness
iFIT Acquires Reform RX, Enters Connected Pilates Market
iFIT has acquired connected Reformer maker Reform RX as 2025 shapes up to be the year of Pilate equipment and accessories.
Pro Bikini Bodybuilder Opens Pump Room Fitness in Connecticut
Pump Room Fitness, a 24/7 gym founded by a pro bodybuilder, opens in Orange, CT with infrared sauna, posing room and personalized training.
Airbnb Adds Wellness & Workouts
Airbnb is expanding beyond stays with new fitness and wellness services such as massages, personal training and wellness experiences.
The Power of Sonic Branding in Fitness
FITRADIO blends curated playlists, licensing peace of mind and AI to deliver a consistent audio experience at scale.
Anytime Fitness Singapore Hits 125 Locations, Adds Clear Pricing
Anytime Fitness Singapore plans to expand to 200 locations over the next decade, but for now, it has opened its 125th club.
Hall Pass to the Gym: Planet Fitness Welcomes Teens for Free
Planet Fitness is bringing back its High School Summer Pass program for teens to remain active this summer.
Zepbound Trumps Wegovy in Weight Loss Showdown, Study Finds
Zepbound helped patients lose more weight than Wegovy in a 72-week trial, with greater reductions in both body weight and waist size.
Fireside Chat: Katelyn DiGiorgio of Pure Barre on the Next Big Thing in Low Impact Fitness
Katelyn DiGiorgio of Pure Barre and Athletech News Founder and CEO Edward Hertzman speaks on Barre's general growth and within her franchise.
Balanced Body & Flex Partner To Make Pilates Purchases HSA/FSA Eligible
Balanced Body has partnered with Flex, allowing consumers to use pre-tax funds on Pilates equipment and accessories starting May 20.
CityPickle to Reimagine Brooklyn Anchorage Plaza
CityPickle is transforming space in Brooklyn into a public hub with pickleball courts, food trucks and community programming.
