Life Fitness / Hammer Strength has signed a digital integration agreement with YMCA360, the on-demand platform serving YMCA communities.
Joey Gonzalez becomes executive chairman as JJ Gantt is named CEO of Barry’s, leading the brand into a new phase of global expansion.
Eagle Merchant Partners has backed Club Pilates franchisee Aligned Fitness, fueling its expansion across the Southeast and Mid-Atlantic.
Already a force in South Florida, Yoga Joint is planning to expand across the country, primarily through multi-unit franchise deals.
As Boomers push back on AI in fitness, Darwin Fitness launches a human-led program focused on fall prevention and functional strength.
Northwestern researchers developed an open-source algorithm that improves fitness tracker accuracy for people with obesity.
Former Jack Taylor PR president Heather Morris has launched AIIR, a communications agency for fast-growing wellness and performance brands.
Les Mills has a variety of programs that give you a strength exercise kick as well as a mental one all at once.
At the ATN Innovation Summit, McKinsey and L Catterton leaders outlined how fitness brands can win amid rapid industry consolidation.
Ladder has added Jennifer Jacobs to its coaching roster, the fitness startup's latest move in its marketing war against Peloton.
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