Fitness

Jennifer Jacobs poses with a dumbbell in a Ladder ad

Ladder Signs Ex-Peloton Instructor Jennifer Jacobs in Latest Bold Move

Ladder has added Jennifer Jacobs to its coaching roster, the fitness startup's latest move in its marketing war against Peloton.

Woman using Concept2 StrengthErg

Strength Training Reimagined: The Concept2 StrengthErg Advantage

A smarter, safer and space-saving strength solution, the Concept2 StrengthErg brings precision and versatility to every level of training

LifeSpeak Launches Adaptive Training Series for All Abilities

LifeSpeak launches an Adaptive Fitness series with inclusive workouts for those with injuries, chronic conditions or mobility differences.

Planet Fitness

Planet Fitness Franchisee Raises $24K+ for Make-a-Wish

Planet Fitness franchisee National Fitness Partners raised over $24,000 for Make-A-Wish, supporting children with critical illnesses.

People running at Runningman.

Runningman Returns With a Full-Spectrum Wellness Experience

Runningman returns for its third year with a choose-your-distance race, immersive wellness experiences and mindset-focused programming.

Record Sales, Smart Growth: D1 Training Opens 150th Location

D1 Training has hit 150 locations, fueled by record-breaking sales, tech-driven tools and franchisee support.

F45 Student Discount

F45 Targets Gen Z With Summer Fitness Discount for Students

F45 Training is offering high school and college students 20% off memberships this summer, mirroring Planet Fitness’ teen-focused push.

MADabolic strength

Precision, Discipline & Purpose: Inside MADabolic’s Uncompromising Programming

MADabolic’s purposeful training schedule is carefully crafted to deliver results in the flavors of strength and resilience.

Aviron & Les Mills Join Forces To Gamify Studio Fitness at Home

Aviron teams up with Les Mills to add 300+ classes, expanding its gamified platform with strength, cardio, dance and cinematic cycling.

Dear Media Acquires Fitness Platform Obé Fitness

Dear Media has acquired Obé Fitness, deepening its ties to fitness and wellness and bringing onboard co-founder Mark Mullett as president.