Fitness

People at IDEA World

Positive Coaching Alliance to Lead Free Workshop at IDEA World Convention

IDEA World to host free Positive Coaching Alliance workshop, offering training for coaches and a complimentary expo pass to attendees

pilates class

Fast-Growing Bodybar Pilates Signs 150th Franchise Deal 

Bodybar Pilates has signed its 150th franchise agreement as demand for Pilates continues to surge across the U.S.

Sports Innovation Lab CEO Josh Walker at the ATN Innovation Summit

Insider Data: Connected Fitness Stabilizes Post-Pandemic, HVLP Gyms Dominate

According to data from Sports Innovation Lab, connected fitness is settling into a new normal while low-price gyms continue to win big.

An image of two boxing bags in front of a World Gym banner.

World Gym Signs Brazil Franchise Deal, Plans 50 Locations in Country

World Gym has signed a master franchise deal to open 50 locations in Brazil, expanding its footprint as the brand targets 500 gyms worldwide.

Life Time Revives Former Arden Hills Club With 8th California Location

Life Time opens its eighth California club at Sacramento’s historic Arden Hills site, debuting phase one of a massive renovation.

a JetSet Pilates member on a reformer during a class.

JetSet Pilates Eyes 2 Boston-Area Studios With New Franchisee

JetSet Pilates opens its first Massachusetts studio in Wellesley, with plans to launch two more locations across the Greater Boston area.

Energy Drinks Are Out. Microbiome Optimization Is In

A biotech breakthrough harnessing athlete gut bacteria could redefine how we energize, recover, optimize our health and thrive.

Cyclebar instructor Enrique Rodriguez

‘You Do Belong Here’: How One CycleBar Instructor Is Reframing Boutique Fitness

How Cyclebar instructor Enrique Rodriguez is building a more inclusive indoor cycling experience and reframing boutique fitness.

C4 Energy drink can

C4 Energy Launches $400,000 Initiative to Support Local Sports Teams This Summer

C4 Energy’s new Local Legends initiative commits $400,000 to community sports teams across the U.S., offering funding and resources to help athletes.

barbell with grinder plates at gym

Sweatfully Streamlines Gym Buildouts With Fitness Marketplace

Sweatfully is streamlining gym outfitting with a one-stop platform for fitness equipment, serving homeowners, hotels, developers and more.