How Cyclebar instructor Enrique Rodriguez is building a more inclusive indoor cycling experience and reframing boutique fitness.
C4 Energy’s new Local Legends initiative commits $400,000 to community sports teams across the U.S., offering funding and resources to help athletes.
Sweatfully is streamlining gym outfitting with a one-stop platform for fitness equipment, serving homeowners, hotels, developers and more.
Form50 brings its high-intensity, pink-lit strength training experience to East Boca Raton with a new studio opening July 7.
Anthony Geisler has big plans for boutique fitness franchising company Sequel Brands – and the fitness industry as a whole.
Life Fitness / Hammer Strength has signed a digital integration agreement with YMCA360, the on-demand platform serving YMCA communities.
Joey Gonzalez becomes executive chairman as JJ Gantt is named CEO of Barry’s, leading the brand into a new phase of global expansion.
Eagle Merchant Partners has backed Club Pilates franchisee Aligned Fitness, fueling its expansion across the Southeast and Mid-Atlantic.
Already a force in South Florida, Yoga Joint is planning to expand across the country, primarily through multi-unit franchise deals.
As Boomers push back on AI in fitness, Darwin Fitness launches a human-led program focused on fall prevention and functional strength.
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