Fitness
Barry’s, Celsius Partner for In-Studio Protein Shake
Iconic HIIT brand Barry's and energy drink giant Celsius have created a new post-workout drink, available at select Barry's studios.
Activewear Brand Ten Thousand To Host 10K Race in NYC—With a Grueling Twist
The Ten Thousand 10K, an unsanctioned race, requires athletes to complete 250 burpees during a 6.2-mile race in Manhattan.
Peloton Targets Hotels, Residential & Corporate Wellness With New Equipment
Peloton has launched its Pro Series for hotels, residential buildings and more to expand its footprint beyond at-home fitness.
Bay Club Expands LA Footprint With Griffin Club Acquisition
The Bay Club has acquired Griffin Club Los Angeles, adding a $30M rebuilt landmark to its portfolio of 30+ locations and 150,000+ members.
Pvolve Does Strength Smarter To Keep You Fit Longer
Functional fitness brand Pvolve is contributing to the increased strength training demand, longevity movement and GLP-1 boom all at once
World Gym Signs Franchise Deal in Mexico, Expands in Australia
World Gym has announced a new master franchise deal in Mexico, five additional gyms in Australia and record revenue gains in Taiwan.
Merrithew Upgrades Toronto Studio With Pilates Training Academy, Expanded Offerings
Merrithew will open an upgraded flagship Stott Pilates studio in Toronto this January for Pilates fans and instructors.
Peloton Signals New Era With AI Fitness Coaching, Equipment Overhaul
The embattled Peloton is launching an AI-powered personalized workout system, upgrading its hardware portfolio and leaning into partnerships.
Smarter Growth, Stronger Gyms — How Skelcore Powers Business Success
Fitness equipment brand Skelcore blends design, performance and efficiency to help operators stand out and keep members engaged.
There’s a Dark Side of AI Fitness Apps, Personal Trainers Warn
A new survey shows AI fitness apps can boost motivation but also fuel anxiety and unhealthy habits. Personal trainers tend to agree.
