Fitness
Bodybuilding Legend Jeremy Buendia Launches Strength Training Gym, Eyes National Growth
Buendia’s Stoik Gym features cutting-edge strength training equipment, recovery zones and communal gathering spaces.
Sunny Health & Fitness Launches AI Fitness Coach 2.0
Sunny Health & Fitness launches AI Fitness Coach 2.0, offering personalized workouts and integration with its equipment.
CrossFit Embraces Hardcore Fitness in New Ad Campaign
The brand's “F*ck the Quick Fix. CrossFit Is the Cure" campaign is intentionally bold and brash, signaling CrossFit's new marketing strategy.
Training Mate, Franchise FastLane Partner on National Boutique Fitness Expansion
Australian-born Training Mate partners with Franchise FastLane to expand its social fitness concept nationwide.
HFA Report: US Leads a Booming Global Fitness Market
The 2025 HFA Global Report reveals strong U.S. leadership, along with untapped international markets and new trends reshaping gyms worldwide.
Les Mills Makes a Mindful Move With New Yoga Program for Gyms
Les Mills launches a four-part yoga series to help gyms tap rising demand for mind-body fitness in the booming wellness market.
JetSet Pilates Targets 200 Territories as Reformer Craze Builds
JetSet Pilates is expanding across the U.S. and abroad, with new studio openings, steered by key leadership hires and a strategic investment.
Is London Losing Its Edge in Boutique Fitness?
London scores zero 5-star ratings in The Fit Guide’s new report. What went wrong and where are boutique fitness studios showing promise?
Strong Pilates Reaches 100th Studio Milestone
Strong Pilates opens its 100th studio in Garwood, NJ, and plans 150 more as the boutique fitness brand accelerates its U.S. expansion.
Lucra, Asensei Launch Gamified Fitness Platform for Engagement
Lucra and Asensei have launched a gamified challenge platform that helps brands boost member engagement and lower customer acquisition costs.
