Fitness
Xponential Fitness Taps Morrow Hill To Lead Real Estate Strategy
Xponential Fitness taps Morrow Hill to lead real estate strategy across its boutique fitness brands and prepares to report Q2 2025 earnings.
Dr. B Teams With Purpose Brands to Help Members Apply HSA/FSA Funds to Fitness
Purpose Brands has teamed with Dr. B to let members at Anytime Fitness, Orangetheory and Basecamp Fitness use HSA/FSA funds for memberships.
iFIT Deepens Ergatta Partnership With Game-Based Workouts & Tour de France Bike Content
iFIT deepens its partnership with Ergatta to launch new game-based workouts and Tour de France content across rowers, bikes and treadmills.
Bandit’s ‘The Unsponsored Project’ Returns to Champion Independent Athletes
Now in its third year, Bandit's initiative offers resources and visibility to top-tier runners competing without traditional sponsorships.
Harness the Power of Pilates with Freemotion’s Latest Addition
iFIT’s acquisition of Reform RX allows facilities to meet demand with Pilates reformers that boost recovery and revenue with Freemotion
Echelon Adds Jailbreak Detection to Safeguard Fitness Equipment from Unauthorized App Use
Echelon tightens platform security following third-party interference, introduces new Authorized Partnership Program.
Planet Fitness Franchisees Donate $100K for Texas Flood Relief
Led by Excel Fitness, Planet Fitness' Texas franchisees are doing their part to help with the devastating floods in Texas Hill Country.
Peloton Expands Resale Marketplace Nationwide After Successful Pilot
Peloton has launched "Repowered," its resale marketplace, on a nationwide basis after seeing strong early returns from a pilot run.
Simple Still Sells: Why Vision Fitness Opts for Functionality Over Flash
In a fitness landscape increasingly dominated by hyper-connected machines and flashy features, simplicity might just be the most disruptive idea […]
New Bill Would Make It Easier for Franchisees To Sue Parent Brands
The Franchisee Freedom Act is designed to "level the playing field" between franchise owners and parent brands, the bill's co-sponsors say.
