Fitness
Crush Yard Scores $2M Investment for Pickleball & ‘Eatertainment’ Concept
Pickleball and entertainment franchise Crush Yard has secured a $2 million media-for-equity investment as it eyes growth.
Planet Fitness Franchisee Puts Out Call for Acquisitions Across 9 States
Planet Fitness franchisee Excel Fitness is expanding beyond 166 clubs and seeking acquisitions that meet its suburban growth criteria.
Solidcore Expands With New C-Suite Hires, Adds Marriott Exec to Board
Solidcore names its first chief people officer and chief commercial officer and adds a Marriott exec to its board, marking its next phase.
Australia’s CorePlus Taps Mindbody for US Expansion
Australian Pilates and yoga brand CorePlus has entered the U.S. market with the support of Mindbody’s enterprise tools.
BODi Adds At-Home Pilates, Women’s Health Content
BODi (formerly Beachbody) is expanding with hormone health, Pilates and three new vegan Shakeology flavors this fall.
GLP-1s Are Most Popular in These US Cities, Report Finds
Search trends and survey data show where interest in weight loss drugs like Ozempic and Wegovy is surging in America.
24 Hour Fitness, ISSA Launch Program To Certify All GMs as Personal Trainers
24 Hour Fitness has partnered with the International Sports Sciences Association (ISSA) to certify all its GMs as personal trainers.
Russell Wilson, Ciara Join NYC Fitness Studio The Pack as Founders
Russell Wilson and Ciara join Rumble Boxing's co-founders to launch The Pack, an NYC boutique fitness studio blending strength, conditioning and self-defense.
Boutique Fitness Isn’t in Crisis — It’s Evolving
At a time when there are more choices in fitness than ever, the newest generation is showing up for studios, […]
Assault Fitness Debuts Bold Ad Campaign Embracing Gritty, Hardcore Workouts
Assault Fitness launched “My Vacation Is No Vacation,” a gritty campaign rejecting wellness-lite trends amid a hardcore fitness resurgence.
