Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Planet Fitness is partnering with Gymshark to drive sign-ups to its annual High School Summer Pass program, which offers free gym access to teens.
Knowing when, how, and where to expand a regional gym is always a challenge, but the right data can make the decision clearer.
Nike has named The Yard Gym its first global gym partner, collaborating with the strength training franchise on programming and more.
The Xponential Fitness-owned barre brand is relaunching its Reform class, looking to get in on the Pilates craze.
As Xenom gears up for its “decathlon of fitness” competition debut this June, the brand has named stretching app pliability as its official mobility partner.
Club Athletic, formerly The Athletic Clubs, is rebranding as it expands beyond New York to Chicago, Washington, D.C. and additional markets.
Boutique fitness giant Orangetheory has teamed up with plant-based brand Trubar on a creamsicle-flavored protein and fiber bar.
ISSA has announced the Menopause Coach Certification for personal trainers, group fitness instructors, nutrition coaches and other fit pros.
New data from the National Academy of Sports Medicine (NASM) is revealing a shift that runs counter to much of the current conversation around artificial intelligence in fitness.
Xponential Fitness has named Danielle Porto Parra as its new president as the Club Pilates parent undergoes a strategic review.
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