How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
US Weight has been appointed the official U.S. distributor of Adidas Fitness accessories, to bring the products to a wider audience.
Amp is looking to revolutionize at-home fitness with a sleek design and AI-powered workouts. The brand's debut system ships early 2025.
YogaSix is opening its first studio outside of the U.S. as the Xponential Fitness yoga franchise prepares to expand in Germany and Japan.
Learn more about social media strategies in the fitness space for Q4. The leaders at ekhoes agency explain.
Registration is now open for Orangetheory Hell Week, which has returned with eight challenging workouts that are sure to scare up a sweat.
Precor has announced an exclusive partnership with Dimension 6 Fitness to distribute Nike Strength products in North America.
Dark Horse Rowing, the largest rowing community in the world, is inviting rowing fans to join a month-long challenge: Rowvember.
JetSet Pilates is opening its first NYC location this month in SoHo, with plans to expand in Long Island, Connecticut and New Jersey.
Beyond Yoga is hosting a week-long pop-up in NYC featuring fitness and wellness classes and special guests like Denise Austin.
McLaren Racing is launching a new performance hub in partnership with Optimum Nutrition to give its racing team health and wellness supports.
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