Fitness
Truemed’s Calley Means: Fitness Industry Has ‘Generational’ Health Opportunity
Truemed co-founder Calley Means believes fitness brands can position themselves as key players in the national healthcare debate.
ROOK’s Wearable API Enables Fitness to Show Tangible Results Tying Healthcare in with Insurance
ROOK is helping to connect insurance, healthcare, and fitness with its singular and advanced API integration
GymNation Investing $1.5M in Pilates, Focuses on Middle East
GymNation opened six gyms in Saudi Arabia this year -- an area that the fitness chain says holds great potential, particularly among women.
Best Resistance Bands for Full-Body Workouts at Home, According to Reviews
Discover the best resistance bands for a home workout based on top reviews. Find bands or full-body exercises to help you stay fit from home.
Jennifer Aniston’s Favorite Workout Brand Expands to Kentucky
Pvolve, fueled in part by Jennifer Aniston's ringing endorsement, is opening its first studio in Kentucky as the brand continues to grow.
Couch Potatoes to Gym Buffs: Planet Fitness Has a New Strategy
Planet Fitness had another solid Q3 and has described a new strategy to appeal to dedicated fitness consumers and former members.
F45 Adds Cold Plunge, Infrared Sauna in Recovery Play
F45 Training is adding cold plunge tubs, infrared saunas and percussive therapy equipment to its studios, embracing a key wellness trend.
Rucking: Why It’s a Great Workout & How to Get Started
Learn why rucking, the act of walking with a weighted backpack, is a great low-impact workout for building strength and burning calories.
Unscripted: MADabolic’s Brandon Cullen on Brand Building, Fitness Trends
Brandon Cullen joins the ATN podcast to share his thoughts on everything from MADabolic's approach to fitness to the future of HVLP gyms.
How Top Boutique Fitness Brands Are Embracing Gamification
Executives from Pvolve, Hotworx and CycleBar share how they’re incorporating gamification elements into their fitness programs.
