Fitness

Dick Vitale in a Planet Fitness massage chair.

Planet Fitness Hits the Road With Mobile Black Card Spa

Planet Fitness is hitting the road with its mobile Black Card Spa, bringing recovery perks to select cities near major basketball arenas.

F45 Training class

F45 Gets a Jolt With Red Bull Partnership

Functional fitness franchise F45 has teamed up on a multi-year partnership with energy drink king Red Bull.

Aerial view of Rimini Wellness in Italy

Wellness, Innovation & Competition Converge at RiminiWellness 2025

RiminiWellness, Italy’s premier fitness, sport and wellness event, is set to return for its highly anticipated 19th edition.

fist bump at the gym

Keepme Launches AI Guide To Boost Fitness Membership Sales

Keepme has released a blueprint for success for fitness operators looking to increase member acquisition and revenue.

Purpose Brands board co-chairs Dave Long and Chuck Runyon

HFA Show: Chuck Runyon, Dave Long Talk Advocacy, Global Expansion

Purpose Brands board co-chairs Dave Long and Chuck Runyon are calling on fitness industry stakeholders to embrace advocacy efforts.

A woman running on the new Ultra 1

NordicTrack Debuts Ultra 1 Luxury Treadmill

In marking its 50th anniversary, NordiTrack has unveiled a premium treadmill that inlcudes a wearable ring.

A close-up image of a basketball.

PickUp USA Fitness Drives to the Hoop in Manchester

PickUp USA, a basketball and fitness franchise, has opened a new location in Manchester, New Hampshire amid a basketball boom.

an image of the 2024 Outside Summit.

Outside Interactive’s Pitch Competition Fuels Outdoor Innovation

Outside Interactive is looking to award the next big start up in the outdoors and active space with cash and advertising prizes.

an in-studio Pvolve class with women working out

Pvolve Merges Fitness & Longevity in Tally Health Collab

Functional fitness franchise Pvolve has kicked off a longevity-focused crossover with biotech startup Tally Health this month.

JetSet Pilates class in action

JetSet Pilates Joins the 100 Club As Expansion Takes Off

JetSet is soaring to new heights, selling its 100th franchise and expecting additional growth following an investment from Purchase Capital.