Equipment

The Carry vest

Weighted Vests Are Being Redesigned for Women—How The Carry Is Shaping a New Era of Fitness

Built with premium materials and adjustable weight, The Carry Vest delivers on what hundreds of women say the industry has overlooked

Technogym

Personalization Powers Technogym’s Results-driven Programs

From gyms to hotels, the supplier leverages AI to empower users to reach their individual goals and owners and operators […]

TRX Push-it

TRX Leverages Inclusive Design To Elevate Strength Training Staples

TRX’s new batch of tools upgrade time-tested movements to match modern needs around comfort and accessibility

Skelcore

Skelcore and the Future of Fitness Spaces: Redefining Gyms, Hospitality and Wellness Tourism

Premium design. Smaller footprints. Retro innovation. Skelcore helps operators turn industry shifts into growth strategies built for ROI and retention. […]

Freemotion pilates

Pilates and the 2026 Equipment Forecast: The Rise of Intelligent, Integrated Movement

Once a boutique niche, Pilates is now influencing a sweeping industry transformation. iFIT and Freemotion are ushering in the change

Concept2 skierg

How Concept2 Innovates Durable Design

Through meticulous testing, open-access maintenance and relentless iteration, Concept2 builds on each success, producing machines that endure.

Peloton Bikes at the new University of Texas gym

Why Peloton Sees a Bigger Opportunity Than the Home Gym

Peloton's new white paper makes the case for wellness real estate as it grows its footprint across hotels, residential buildings and campuses.

Echelon runner

How Echelon Helps Gyms Deliver Digital Experiences Anywhere

Elevate by Echelon helps gyms meet the demand for hybrid fitness — with a platform that's easy and effective for members and operators

Your Reformer

Your Reformer Makes Hybrid a Competitive Edge

With demand for Pilates soaring, reformers are no longer “extra,” they’re essential. Smart design and hybrid delivery are making them […]

Life Fitness gym

Life Fitness Helps Brands Tell a Story with their Gym Floor

The leading fitness equipment supplier Life Fitness uses thoughtful floor design to attract and retain target members