Fitness Business

a rendering of Nicol New Jersey

Nicol New Jersey Set to Reinvent Racquet Sports

Nicol New Jersey is opening a premium racquet facility with pickleball, squash and padel as well as a Spear Physical Therapy branch.

text-based card noting the new integration between Mariana Tek and Macrostax

Macrostax Names Xplor Mariana Tek First Integration Partner

Mariana Tek and Macrostax have joined forces for an integration of the ages offering nutrition and administrative management.

Training Mate class workout in West Hollywood, California

Training Mate, an LA Fitness Staple, Eyes Nationwide Growth

Founded by an Australian former pro rugby player turned celebrity trainer, Training Mate is banking on the social fitness revolution.

Front of Life Time Building

Life Time and Orangetheory Among ‘Flourishing’ Premium Brands, Per Report

Premium fitness brands like Life Time and Orangetheory are thriving, according to a new report that spells good news to the fitness industry.

People working out in gym

F45 Training Kicks Off Welcome Week with Free Classes

F45 Training announces a week-long initiative aimed at introducing new participants to its community-based group fitness programs.

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Fitness Franchises Require Consistent Messaging for Success, Advises Marketing Pro

agEnterprise, a new brand management platform, serves fitness franchises and multi-location fitness brands.

An example of the new Club Automation integration

Club Automation Launches Integration with Edge

Daxko and Edge have forged a partnership to offer an integration with Club Automation that will increase engagement and motivate staff.

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Scaling Smart: How Momence’s AI Corporate Dashboard is Catapulting Client’s Growth

Athletech talks to Momence CEO and co-founder about the unique challenges faced by franchise businesses and how tech is helping

interior of Seattle Strength & Performance gym

How a Strength Training Gym Conquered Seattle’s Boutique Fitness Market

Founded by an Amazon vet, Seattle Strength & Performance has become a mainstay in the Emerald City's gym scene in just a few years.

product photo of tempo flex

Tempo Teams with Flex to Accept HSA/FSA

Smart home gym company Tempo is the latest fitness company to accept pre-tax Health Savings Accounts (HSA) and Flex Savings Accounts (FSA).