Fitness Business

Headshot of Amy Boone Thompson

From Trainer to CEO: Amy Boone Thompson’s Insights for the Industry

A seasoned leader, Amy Boone Thompson provides practical advice for fitness and wellness professionals looking to thrive

People doing Pure Barre

Pure Barre Launches Year Six of Fall Fit Challenge

Kicking off on September 3 and ending on November 1, the Pure Barre challenge encourages members to complete 30 classes in 60 days

MADabolic

CEO Corner: MADabolic Co-Founder Brandon Cullen on Steering Away from Inclusivity

The MADabolic co-founder knows his brand's approach to fitness is different and knows there's a demand for it.

woman in recovery chair at gym

Fitness Premier’s Small-Market Strategy: How Community Focus & Strategic Real Estate Drive 30% Growth

Fitness Premier takes a holistic approach to community building, engaging both within their gym walls and beyond.

Fitness Fitness gym entrance

Inside Retro Fitness’ Plan To Take Over the HVLP Gym Market

Retro Fitness currently has around 200 gyms open or in development, and it's eyeing at least 1,000 following a full-scale rebrand.

The Little Gym

The Little Gym: Building More than a Business

From being a Lawyer to The Little Gym, one Franchisee tells her story of building a career and a community.

Mother and daughter walking into club

Bay Club Partners with Local Kitchens

The Bay Club has partnered with Local Kitchens, a multi-brand restaurant, to elevate its member experience.

personal trainer talking to client at kitchen table

Personal Training Franchise Expands to Meet Rising Demand

Explore how Josh York's mobile training franchise is adapting to market demands and offering career advancement for trainers

Young woman on treadmill at gym

GymTV Study Reveals Insights for Gym Owners

Data reveals gym-goers’ brand preferences, tech usage and content interests, offering key insights to enhance services and marketing strategies A […]

Woman working out

Pvolve, Vuori Deepen Collab with Tour, Retail Products

Low-impact fitness method Pvolve has deepened its partnership with SoCal-inspired activewear brand Vuori with a nationwide tour