Aviron allows users to play video games while working out at home. The brand believes it’s cracked the code when […]
Ultimate Performance is set to expand its personal training method in the U.S. after securing an investment earlier this year from Inflexion.
ClassPass is meeting the demand for sharing and creating a richer, more integrated lifestyle for members of different verticals.
Research shows emotionally connected members are three times more likely to stay—here's how to create those bonds
Fitness franchising brings to mind images of independent owner-operators and smal businesses, but consolidation is increasingly taking hold.
A new report from TrueCoach reveals helpful tips and insights for personal trainers looking to level up in 2025.
As the fitness industry continues to grow, so too should a fitness professional's approach to marketing and promotion.
Analysts believe a new marketing approach and adding more strength training equipment will set Planet Fitness up for success.
Corporate wellness platform Wellhub has acquired Italy's Fitprime, expanding its presence in Europe as corporate wellness is poised to surge.
As the New Year approaches, gyms and fitness facilities are gearing up for what many in the industry affectionately call “fitness season.”
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