Can Echelon Buck Industry Trends With its New Connected Strength Machine?

As Peloton and Lululemon pivot to content, Echelon’s CEO says the Strength Pro is the best connected fitness machine in the market

Echelon, a maker of connected fitness equipment and workout gear, has added a strength training machine, the Echelon Strength Pro to its portfolio. The new hardware is designed for commercial and at-home gyms, delivering live and on-demand instruction via the Echelon Fitness app.

The new fitness hardware is available for pre-sale and is expected to ship in early October for $4,999.

The Echelon Strength Pro system features a 24-inch HD embedded touchscreen, digital resistance and multi-plane adjustability and offers guided programming and an intuitive touch so fitness enthusiasts can get the most out of their workout. There are also four interchangeable accessories such as handle grips, straight bar, rope grips and ankle straps.

The new smart system boasts multiple resistance modes and can customize and save workouts. Echelon says no new subscriptions are needed, as the fitness content is part of the existing membership plan for active members.

“Engaging in a consistent fitness routine is notoriously difficult and for those interested in strength-training, traditional weights with limited instruction can feel overwhelming, uninspiring or inaccessible,” said Lou Lentine, founder and CEO of Echelon. “The Strength Pro is the result of thousands of hours of R&D, receiving our internal excellence seal of approval.” 

Lentine added that the company believes Echelon has built the best product in the market, confident in the new equipment despite big-name fitness companies like Peloton and Lululemon transitioning away from hardware and leaning into content as the connected fitness market struggles.

“The Strength Pro will provide an amazing workout, with users being able to choose from a variety of options such as freestyle workout, prebuilt instruction-led workouts, custom workouts or following our trainers in a full session,” Lentine said. “This is an accessible solution for owners and properties – from multi-family complexes to boutique gyms to hotels – to deliver that high-end, well-rounded workout without worrying about noise levels, product durability or safety.”