Fitness Business Big-Box Gyms Are Getting Creative To Build for the Strength Training Boom Ani Freedman February 24, 2026 Share on Facebook Share on Twitter Share via Email Operators including Chuze Fitness are building out lifting-only rooms with advanced equipment (credit: Chuze Fitness) As fitness consumers continue to embrace weightlifting more than ever before, ATN surveys how some of the industry’s top operators… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Chuze Fitness EoS Fitness Gyms High Value Low Price Gyms (HVLP) LA Fitness strength training The Edge Fitness Clubs VASA Fitness
