How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
The Edge Fitness Clubs is giving its staff access to certifications, workshops and AI-powered tools through Inspire360.
As fitness consumers embrace weightlifting more than ever before, big-box gyms are embracing new offerings such as lifting-only rooms stocked with advanced equipment.
The Edge is rolling out its largest reinvestment yet, upgrading equipment, amenities and branding as it brings boutique-style classes to big-box gyms.
The Edge, an HVLP gym brand, is adding new classes including infrared yoga and semi-private strength training to its locations.
Vinny Sansone founded The Edge Fitness Clubs in 1988, growing it into a 40+ location brand by emphasizing culture over corporate strategy.
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