Josh Liberatore

About Josh Liberatore

Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French. 

CoachRx Creates AI Prompts for Fitness Coaches

The prompts help fitness coaches use AI tools like ChatGPT to optimize creating workout plans, setting nutrition goals and communicating with clients.

How Fitness Franchises Can Craft a Winning PR Strategy

Nicole Dunn, CEO of Dunn Pellier Media, shares how fitness franchise brands can master the art of earning positive media coverage.

How the Top Crunch Fitness Franchisee Uses Group Fitness To Fuel Expansion

CR Fitness plays a leading role in Crunch Fitness’ overall group fitness push, even test-running new class concepts for its corporate parent.

Fitscope’s Plan To Revolutionize Group Fitness With On-Demand Classes

With Fitscope Commercial, gyms can stream on-demand cardio classes to computer-connected monitors and TVs in group fitness rooms.

How Verb Uses Text Messages To Transform The Way Gyms Retain Members

Verb, an intelligent SMS platform, leverages AI to help gyms and personal trainers communicate more effectively with their customers.

man performs a back squat using Tempo strength training equipment

Beyond ChatGPT: How AI Is Transforming Fitness & Human Performance

These innovative companies are using artificial intelligence (AI) to disrupt health and fitness in creative ways.

Community Is King: How Life Time Approaches Group Exercise Post-Pandemic

Life Time is seeing higher demand than ever for group exercise classes post-pandemic as the company leans into the community-building.

Female-Led & Well-Funded, Arketa Is Not Just Another Fit Tech Company

For Arketa, diversity, equity and inclusion aren’t just boxes to tick off, they’re a core part of the wellness software company’s identity.

Hyperice CEO on the Future of Recovery, How Gyms Can ‘Elevate’ the Member Experience

Hyperice CEO Jim Huether has been the driving force behind much of the recovery technology company's growth since he took over in 2015.

For Naboso, the Timing Is Right for Foot-Focused Recovery

Naboso, a sensory technology company that uses texture to optimize foot function, has seen its sales double every year since 2020.