Josh Liberatore

About Josh Liberatore

Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French. 

Fitness & Wellness Execs Are Mostly Optimistic, Citing High Consumer Demand

Mindbody's annual report found that operators are optimistic despite concerns like inflation, and AI isn't taking away fitness and wellness jobs.

Lindora building

ATN Week in Review: Xponential Offloads Yet Another Brand

ATN breaks down Next Health's acquisition of Lindora from Xponential Fitness, along with an alarming legal trend for gym operators.

woman wears a Somnee headband

Somnee Launches 2nd Gen Sleep Wearable, Adds NBA as Investor

Somnee is deepening its ties with the NBA as it rolls out a newer, improved version of its AI-powered sleep headband.

resbiotic products

Resbiotic Raises $14.5M for Lung-Health Probiotic, Expansion

The latest microbiome company to raise funding, resbiotic offers what it says is the first clinically tested supplement targeting the […]

woman does a plank wearing Airpods

ATN Week in Review: Apple Is Serious About Fitness & Wellness

Apple keeps pushing into the fitness and wellness industry, and it’s hard to say just where the tech giant will stop.

India flag

India’s Fitness Market Projected To More Than Double by 2030

India’s fitness market is projected to more than double in size by 2030, with experts pointing to massive “untapped potential” in the country.

woman works out next to an Alo towel and Alo dumbbells

ATN Week in Review: Everyone Wants To Be a Wellness Company

This week, we break down why the term "wellness" is so popular among fitness, beauty, lifestyle and fashion brands.

Rick Caro speaks on stage

Rick Caro Remembered as Fitness Industry Pioneer, Mentor & Friend 

Rick Caro, one of the American fitness industry’s most important and widely respected figures, died unexpectedly Saturday at the age of 79.

a Chicken N Pickle paddle

ATN Week in Review: Is Pickleball Part of the Fitness Industry?

We break down recent funding raised by AI-powered sleep companies, and discuss whether pickleball is better thought of as fitness or entertainment.

people line up for a photo outside of The Yard Gym

The Yard Gym Bets on Strength & Style To Win the US Market

Founded in Australia, The Yard Gym blends science-backed strength and conditioning, a fashion-forward vibe and strong franchise fundamentals.