Breaking Down the Top Fitness Modality Trends of 2025
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.
CEO Corner: 9Round Kickboxing’s Heather Hudson on Staying True to Your Brand
Heather Hudson and her husband, Shannon, founded 9Round Kickboxing Fitness in 2008, turning it into a thriving franchise with hundreds of locations.
ATN Week in Review: The Blood-Testing Era Is Here
ATN breaks down Function Health's huge funding round and Hims & Hers' entry into blood testing, as well as the rise of in-person wellness events.
CEO Corner: LaserAway’s Scott Heckmann on the ‘Second Wave’ of Wellness
LaserAway CEO Scott Heckmann believes the rise of GLP-1s will make aesthetic services like Botox and laser hair removal more popular.
ATN Week in Review: Does Trump Care About the Fitness Industry?
This week, we explore the possibility of the Trump Administration expanding Medicare coverage to include exercise.
CEO Corner: BODi’s Carl Daikeler on the Future of At-Home Fitness
Carl Daikeler discusses his company's recent name change and gives his take on why quality fitness content matters more than ever in the AI era.
Chelsea Piers Fitness To Open Clubs in New Jersey, Long Island City
Chelsea Piers Fitness will be expanding into New Jersey and Queens, with plans to open luxury gyms in both Jersey City and Long Island City.
CEO Corner: Humann’s Joel Kocher on Reframing the Conversation Around Cardiovascular Health
One of the top former executives at Dell, Kocher founded Humann with a bold mission: change the trajectory of cardiovascular health.
Big-Box Gyms Are Creating Their Own Boutique Fitness Classes
Can gyms really re-create the intimate, high-energy studio feel inside of a large club and thus take market share away from boutiques?
CEO Corner: NextSense’s Jonathan “JB” Berent on the Future of Brain Optimization
Founded by a former Google exec, NextSense's debut product houses advanced biosensing tech inside earbuds to help people optimize their sleep.
