‘Masculinity’ Influencers Are on the Rise – So Are Mental Health Risks for Young Men
Young men who watch masculinity influencers on social media tend to feel more optimistic but report worse mental health outcomes.
An NBA Favorite, Somnee Raises $10M for AI-Powered Sleep Headband
Co-founded by sleep scentist Dr. Matt Walker, Somnee deploys EEG sensors and AI to guide the brain into a natural sleep state.
In 2025, Strength Training Is the Ultimate Member Engagement Tool
Strength training is surging in popularity, with equipment sales up 181% in a decade. Discover how top fitness brands are adapting to this powerful trend.
For Gyms & Studios, Online Reviews Are King. Here’s How To Improve Yours
As consumers become more distrustful of traditional ads and influencer-led content, online reviews figure to be more important than ever.
HFA Fights To Keep Fitness Equipment off Trump’s Steel Tariff List
The Health & Fitness Association is arguing against proposals to subject dumbbells, kettlebells and resistance machines to high tariffs on steel.
CEO Corner: Dom Iacovone on Raw Nutrition’s Rise to the Top
Led by Dom Iacovone and backed by bodybuilding legend Chris Bumstead, Raw Nutrition has burst onto the scene as a top supplement brand.
Mindbody, ClassPass Unveil ‘Playlist’ as New Parent Brand
Mindbody and ClassPass, two popular fitness and wellness platforms, will continue to operate as they do today.
Hyrox Adds Stretching App pliability as Newest Partner
Under the one-year agreement, pliability will serve as the first-ever Official Stretching Partner of Hyrox.
David Barton’s Gym U Partners With New Boutique Fitness Collective for NYC Gyms
House of Heroes, an NYC boutique fitness collective created by the founders of Pedal House, is already drawing interest from some big names.
David Raises $75M for High-Protein Bars, Eyes Retail Expansion
Co-founded by RXBar's Peter Rahal, David bars pack 28 grams of protein for only 150 calories, a ratio that's higher than most brands.
