Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

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Fitness

BFS Summit 2022: Acquiring & Retaining In-Person Clients in the ‘New Normal’

Athletech News reviews the topic of fitness client acquisition and retention as it was discussed at the BFS Summit 2022.

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Fitness

Sustainability and Fitness Industry: From T-Shirts to Treadmills

What does sustainability in activewear mean for the fitness industry & how'll fitness equipment evolve with resurgence of sustainability?

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Fitness

TeamUp Studios Raise Funds for Ukraine: A Success Story of Donation-Based Classes

TeamUp studios found the donation-based classes successful both in terms of raising funds for Ukraine and as creative marketing campaigns.

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Finance

Q&A with Mindbody Capital Director Shari Castelli About Company Launch

Shari Castelli, the Director for Mindbody Capital, shares with Athletech News her long-term vision for the company, what differentiates...

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Fitness

Bigger Studios, Higher Prices: Post-Pandemic Fitness Strategies

For the post-pandemic fitness world, Club Industry’s The Future of Fitness panel discusses importance of communication and marketing...

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Wellness

Holistic Wellness: The Business of Rest and Recovery

During the pandemic, when boundaries between work, life, & working out became blurred, rest & recovery for holistic wellness became...

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