Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Alex Cooper’s Unwell Expands Into Booming Energy Drink Category

Unwell Hydration is changing its name to Unwell Beverages as it introduces a functional energy drink lineup coming exclusively to Target

No Strings Adds Barry’s Exec Chair Joey Gonzalez Ahead of Padel Launch

Joey Gonzalez, the longtime Barry’s CEO who helped turn the brand into a global fitness powerhouse, is stepping into the fast-growing world of padel.

Product shot of Viome's at-home intelligence test

Viome’s Full Body Intelligence Test Is $100 Off – Can It Revolutionize Your Gut Health?

We tested Viome’s Full Body Intelligence test, which is on sale for $100 off – read our honest review to see if the gut health test is worth buying.

Omnilux Clear LED

Omnilux’s Clear LED Face Mask for Acne Is On Sale – Is It Worth Buying?

Is Omnilux's Clear face mask worth buying? We tested the bestselling red light therapy device for targeting acne – here's our honest review.

woman pose on Pilates reformers
member exclusive

Pilates Dominates Global Fitness Bookings, New Data Shows

Global fitness reservations climbed 36% this year on ClassPass — Pilates was by far the biggest winner, continuing its post-pandemic momentum.

rooftop at the Manner Hotel

I Stayed at The Manner SoHo, the First Hotel to Offer ClassPass Credits

ATN reviews The Manner SoHo, a boutique downtown New York City hotel that includes ClassPass credits in every stay.

Allbirds Co-Founder Raises $7M for New Women’s Health Supplement Brand

Backed by $7 million in seed funding, Biologica debuts with beverage-based formulations built around a woman's hormonal age, not chronological age.

CIBO express store in an airport

Functional Energy Drinks Are Coming to US Airports

Odyssey, a mushroom-powered functional energy drink brand, is coming to U.S. airports including JFK, LaGuardia and Chicago O'Hare.

Rendering of Othership's Upper East Side location

Othership Coming to NYC’s Upper East Side With New ‘Social Spa’ Concept

Othership announced plans to open a 14,000-square-foot UES location in 2027 that will feature the brand's first "social spa" concept.

Running Rules but Walking Is Booming, Too, Strava Data Shows

Strava’s yearly report reveals a surge in walking, a renewed appetite for racing and a youth-driven shift toward strength training.