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Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Gatorade becomes the first official sports drink partner of F1 Academy, launching a multi-year deal to support young female drivers.
As consumers seek out more protein-packed options, Starbucks is adding a new twist to its iced lattes at select locations.
Men’s Fitness and Wellness Retreats has pivoted to private, luxury experiences for men, offering health, fitness and mindset coaching.
Pickleball Kingdom, an indoor pickleball franchise, is launching a 10-court indoor facility in Austell, Georgia this winter.
Fit4Mom has launched a new Lite franchise model for just $1,995, offering busy moms a low-cost, flexible path to business ownership.
GymGuyz, the mobile personal training franchise known for its red vans and at-home workouts, is expanding into Southwest Atlanta.
EGYM Wellpass launches in the U.S. with a 3,500-location fitness network, aiming to reshape corporate wellness and preventive health.
Centr and Hyrox debut their official competition turf at the 2025 Hyrox World Championships in Chicago tonight.
From outdoor fitness zones to wellness studios and walkable parks, these top U.S. cities ranked highest for summer vibes.
Matrix Fitness has launched its new Stretch Platform in the UK, targeting gyms focused on mobility, recovery and holistic wellness offerings.
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