Sweatfully Streamlines Gym Buildouts With Fitness Marketplace
Sweatfully is streamlining gym outfitting with a one-stop platform for fitness equipment, serving homeowners, hotels, developers and more.
Form50 Brings Its Pink-Lit ‘Pilates Redefined’ Experience to Boca Raton
Form50 brings its high-intensity, pink-lit strength training experience to East Boca Raton with a new studio opening July 7.
VC Firm Launches $16M Fund To Back Wellbeing Tech Startups
Wisdom Ventures launches $16M Fund II to back tech startups focused on emotional intelligence and supports mental and spiritual health.
Life Fitness / Hammer Strength, YMCA360 Partner on Digital Integration
Life Fitness / Hammer Strength has signed a digital integration agreement with YMCA360, the on-demand platform serving YMCA communities.
Even Hotels Opens New Miami Location as Wellness Travel Demand Grows
Even Hotel Miami–Doral opens its doors, bringing IHG’s wellness and fitness-focused hospitality to Sweetwater.
JJ Gantt Takes Over as Barry’s CEO Amid Bold Expansion Plans
Joey Gonzalez becomes executive chairman as JJ Gantt is named CEO of Barry’s, leading the brand into a new phase of global expansion.
Club Pilates Franchisee Secures Investment for Eastern US Expansion
Eagle Merchant Partners has backed Club Pilates franchisee Aligned Fitness, fueling its expansion across the Southeast and Mid-Atlantic.
Seniors Are Skipping AI. This Gym Has a Human Fix
As Boomers push back on AI in fitness, Darwin Fitness launches a human-led program focused on fall prevention and functional strength.
Millions Rely on Fitness Trackers. A New Study Shows They’re Failing a Key Group
Northwestern researchers developed an open-source algorithm that improves fitness tracker accuracy for people with obesity.
AIIR Takes Flight: Heather Morris Launches New Comms Firm
Former Jack Taylor PR president Heather Morris has launched AIIR, a communications agency for fast-growing wellness and performance brands.