Courtney Rehfeldt

About Courtney Rehfeldt

Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.

barbell with grinder plates at gym

Sweatfully Streamlines Gym Buildouts With Fitness Marketplace

Sweatfully is streamlining gym outfitting with a one-stop platform for fitness equipment, serving homeowners, hotels, developers and more.

Form50 Brings Its Pink-Lit ‘Pilates Redefined’ Experience to Boca Raton

Form50 brings its high-intensity, pink-lit strength training experience to East Boca Raton with a new studio opening July 7.

A woman meditating.

VC Firm Launches $16M Fund To Back Wellbeing Tech Startups

Wisdom Ventures launches $16M Fund II to back tech startups focused on emotional intelligence and supports mental and spiritual health.

Life Fitness / Hammer Strength, YMCA360 Partner on Digital Integration 

Life Fitness / Hammer Strength has signed a digital integration agreement with YMCA360, the on-demand platform serving YMCA communities.

One king standard room with workout area

Even Hotels Opens New Miami Location as Wellness Travel Demand Grows

Even Hotel Miami–Doral opens its doors, bringing IHG’s wellness and fitness-focused hospitality to Sweetwater.

Barry's CEO JJ Gantt at the ATN Innovation Summit

JJ Gantt Takes Over as Barry’s CEO Amid Bold Expansion Plans

Joey Gonzalez becomes executive chairman as JJ Gantt is named CEO of Barry’s, leading the brand into a new phase of global expansion.

women work out at a Club Pilates studio

Club Pilates Franchisee Secures Investment for Eastern US Expansion

Eagle Merchant Partners has backed Club Pilates franchisee Aligned Fitness, fueling its expansion across the Southeast and Mid-Atlantic.

active senior with hands in the air like she just doesn't care

Seniors Are Skipping AI. This Gym Has a Human Fix

As Boomers push back on AI in fitness, Darwin Fitness launches a human-led program focused on fall prevention and functional strength.

man holding his wrist

Millions Rely on Fitness Trackers. A New Study Shows They’re Failing a Key Group

Northwestern researchers developed an open-source algorithm that improves fitness tracker accuracy for people with obesity.

Heather Morris/AIIR

AIIR Takes Flight: Heather Morris Launches New Comms Firm 

Former Jack Taylor PR president Heather Morris has launched AIIR, a communications agency for fast-growing wellness and performance brands.