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Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
JetSet Pilates is expanding in Northern California, citing hybrid work culture as it plans up to 35 studios in and around the Bay Area.
Functional fitness brand Pvolve is expanding to Las Vegas with new studios in Summerlin and Henderson, marking its entry into Nevada.
Naftali Group is bringing The Goods Mart, a better-for-you convenience store, to its waterfront megaproject in Brooklyn.
Shred launches CoachAI, an adaptive system with real-time workout audio, chat feedback and an upcoming platform for coaches.
Starbucks has launched protein lattes, but Jessica Crandall, RDN, shares why protein, fiber and a care plan matter most for GLP-1 users.
From AI wearables to GLP-1s and social fitness, UBS’s event spotlighted the innovations driving the $2 trillion wellness market.
EGYM is opening a new U.S. headquarters in Denver’s LoDo Towers, marking the German fit tech giant's biggest move yet in North America.
UnitedHealthcare has launched UHC Store, a digital marketplace giving millions of members year-round access to fitness and wellness products.
A necklace, wristband and bodycam helped researchers reveal five hidden overeating styles that could shape the future of obesity treatment.
Myoform has launched hyper-personalized supplements, reporting up to 23.5% performance gains in beta as it eyes the U.K. and U.S. markets.
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