Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Paris Saint-Germain has partnered with AI fitness app Zing Coach to bring player-inspired workouts, leaderboards and VIP rewards to its fans.
Under Armour is taking fitness offshore, partnering with StarCruises to bring workouts and recovery to the high seas.
Featuring Daddy Yankee's hit "Gasolina," Zumba’s new global campaign taps into the pull of the right beat to keep people moving longer.
Shake Shack’s new Good Fit Menu highlights high-protein, GLP-1-friendly options as fast-casual chains rethink their menus.
H&M Move is debuting new activewear inspired by hot Pilates and recovery trends, featuring its signature SculptMove fabric.
Jennifer Aniston headlines Pvolve’s new campaign as the boutique fitness brand adds a Headspace partnership and four-week New Year challenge.
As Americans head into another resolution season (and gyms likely become crowded spaces), mental health is moving closer to the top of the priority list.
Gallup data links frequent exercise to lower stress, with women seeing the strongest mental-health benefits across key age groups.
If the blur of the last few weeks has left you feeling lost and off to a rough start, you’re not alone — and it may come as some relief that one of the biggest protein brands has your back.
From body-composition scanning to metabolic testing and GLP-1s, fitness facilities across the U.S. are morphing into preventive health hubs.
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