New Report Shows Gen Z & Millennials Love Strength Training, Wearables
A new EGYM report reveals how Gen Z and Millennials are reshaping gyms around strength and data, and shares what operators need to know.
GNC Is Going All-In on Evidence Amid Calls for Supplement Transparency
GNC is launching a human performance study using clinical methods and wearable tech to validate supplement effectiveness.
Peloton Bringing Fitness Classes to F1 Las Vegas Grand Prix
Peloton is activating at the F1 Las Vegas Grand Prix with IRL classes, scenic content and equipment marketing across the Strip.
Skims Raises $225M at $5B Valuation to Grow Stores, Activewear
Skims has added fresh fuel to its global takeover plan, closing out a year where the brand is expected to exceed $1 billion in net sales.
Longevity Spending Will Transform the Global Economy, UBS Predicts
UBS says longevity is the next big growth story, as aging, wellness and innovation merge into an $8 trillion global economy by 2030.
Hot Flashes? There’s Now a Wearable for That
IdentifyHer launches Peri, the a wearable that detects and decodes perimenopause symptoms using AI and biosensing tech.
Fitness Brands Target Luxury Real Estate as Key Growth Lever
JetSet Pilates and other boutique brands are merging fitness with luxury real estate, opening studios inside mixed-use developments.
Celebrity Trainer Senada Greca Launches Wellness Brand Aonic
Kim Kardashian’s trainer Senada Greca has co-founded Aonic, a new wellness brand launching with Aonic Complete, an all-in-one supplement.
Lucky Energy Raises $25M, Adds Beverage Heavyweights to Board
Lucky Energy has raised $25 million in Series B funding to accelerate its national rollout and compete in the clean energy drink market.
UK Group Pushes for Verified Fitness Trainer Badge on Social Media
Active IQ’s new "Trust Your Trainer" campaign calls on social platforms to label qualified fitness professionals to help curb misinformation.
