About Courtney Rehfeldt

Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.

Fitness

Under Armour Launches Fitness Cruise Amid High Demand for Wellness Travel

Under Armour is taking fitness offshore, partnering with StarCruises to bring workouts and recovery to the high seas.

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woman dances in a Zumba commercial
Fitness

Zumba Embraces the Emotional Power of Music in New Campaign

Featuring Daddy Yankee's hit "Gasolina," Zumba’s new global campaign taps into the pull of the right beat to keep people moving longer.

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Assorted Shake Shack burgers, including lettuce-wrapped and bun options, displayed on a tray and held by hands against a light blue background.
Nutrition

Shake Shack Joins In on America’s Protein Craze

Shake Shack’s new Good Fit Menu highlights high-protein, GLP-1-friendly options as fast-casual chains rethink their menus.

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Four women perform a synchronized strength workout using dumbbells and yoga blocks in a red-lit studio.
Fashion

H&M’s New Activewear Collection Is Inspired by Hot Pilates, Saunas & Cold Plunges

H&M Move is debuting new activewear inspired by hot Pilates and recovery trends, featuring its signature SculptMove fabric.

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Woman performs a resistance-based lower-body exercise on a Pvolve mat while a Pvolve trainer assists with form in a minimalist studio.
Fitness

Pvolve’s New Jennifer Aniston Campaign Features Mental Health Tie-In

Jennifer Aniston headlines Pvolve’s new campaign as the boutique fitness brand adds a Headspace partnership and four-week New Year challenge.

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A young person sits on a couch speaking with a therapist during a counseling session in a home-like office setting.

Mental Health Moves Up the Resolution List for 2026, APA Finds

Muscle building and eating better are getting company in 2026, as more Americans say they plan to focus on their mental health in the year…

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A silhouetted person balances in tree pose on a beach at sunset, with palms in prayer overhead as the sun sets over the ocean.
member exclusive

Women See the Biggest Stress Relief From Regular Exercise, Gallup Finds

Gallup data links frequent exercise to lower stress, with women seeing the strongest mental-health benefits across key age groups.

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Michelle Buteau is seen in a silver sequined dress and gold boots holds a Premier Protein shake while posing on a festive New Year–themed set with balloons and branded signage.

Premier Protein Declares Jan. 5 the ‘Real New Year’ With Free Protein Shakes

New Year, take two? Premier Protein is pushing the start of 2026 to Monday, Jan. 5, and brings free protein shakes to six cities If…

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woman does a body scan at Anytime Fitness
member exclusive

How Health Tech Is Transforming Gyms & Clubs

From body-composition scanning to metabolic testing and GLP-1s, fitness facilities across the U.S. are morphing into preventive health hubs.

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Joe Jonas works out at a Planet Fitness
Fitness

Planet Fitness Taps Joe Jonas for New Year’s Social Media Content

Joe Jonas is partnering with Planet Fitness as gym brands battle for attention ahead of resolution season and the New Year's rush.

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