Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
As Peloton cycles away from its signature fitness hardware, the company announced it has cut the price of its Tread and Row machines.
LSKD, an Australian-owned activewear company, will also provide exclusive merchandise, event experiences and pop-up shops for Life Time.
The health and fitness app market generated $1.7 billion in revenue in 2022, an increase of $600 million from 2020.
Speediance, a Chinese brand, has created a series of digital resistance machines it says will revolutionize strength training.
The upcoming Sweat and Tonic location boasts over 205 classes per week and features state-of-the-art studios powered by Technogym.
Using Gameday from EGYM, a club's members can compete against others or themselves while working out, driving motivation.
Top fitness companies like Orangetheory and EGYM are using gamification to build community and motivate people to work out with their peers.
The new offering from Pure Barre comes as strength training and weight lifting have soared in popularity recently.
Noom co-founder Saeju Jeong will continue as the wellness company's executive chairman of the board after serving as CEO for 16 years.
The deal with Liverpool comes as Peloton reports strong subscriber growth in the U.K. amid its push into international markets.
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