F45 Launches Vaura Pilates, a ‘Full-Body Sensory’ Experience
Modeled after a popular, club-like Australian Pilates concept, Vaura has placed its flagship location in New York City's Upper East Side.
Pure Barre, YogaSix Head to Japan in Latest Expansion Moves
Xponential Fitness and its master franchise partner see Japan as an up-and-coming fitness market with strong consumer demand.
TikTok Taps Peloton for Exclusive Fitness Content
Live Peloton classes, instructor series, creator partnerships, class clips and celebrity collaborations will be available on TikTok.
Athletech Rings Nasdaq Opening Bell, Marking New Era for Fitness & Wellness
Athletech News rang the opening bell at the Nasdaq, marking a significant moment for the entire fitness and wellness industry.
Global Wellness Economy Projected To Hit $8.5T by 2027
The category of nutrition, non-GLP weight loss management and supplements is expected to become the largest wellness market in 2025.
Orangetheory Taps Ascent as Official Protein Powder
Ascent’s whey and plant-based protein powders will now be available at select Orangetheory Fitness studio locations.
Xponential Fitness President on Lindora Deal, 2024 Wellness Trends
Xponential is eyeing cross-collaborations between its fitness brands and Lindora, a chain of health clinics offering GLP-1s and wellness treatments.
Equinox Designs Training Program for Members on Weight Loss Drugs
Luxury fitness brand Equinox is creating a program designed to help Ozempic and Wegovy users build long-term, healthy habits.
NJ Bill Makes Canceling Gym Memberships Easy but Concerns Loom
The bill would require an online cancellation option for consumers looking to cut ties with their gym memberships in New Jersey.
Planet Fitness Inks Major Partnership With Megan Thee Stallion
Planet Fitness continues to target Gen Z, this time joining forces with Grammy-award-winning rapper Megan Thee Stallion.