Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
CorePower Yoga and Truemed have partnered to allow eligible students to use HSA/FSA funds for yoga classes and memberships.
QVC has signed a multi-year deal with USA Pickleball to become its exclusive retail and broadcast partner as it appeals to women players.
26North is acquiring Onelife Fitness to expand the amenity-rich health club to new cities following the deal.
The new Echelon Strength Home offers a a compact, connected strength training system experience for at-home workouts.
The Remedy Place and Kohler have partnered to bring to market a premium ice bath experience for at-home wellness consumers.
PepsiCo acquires Siete, a Mexican-American food brand known for its Whole30-approved, vegan and grain-free products.
BODi, formerly Beachbody, is transitioning from its MLM model in favor of a streamlined affiliate program to drive profitability.
Aescape is revolutionizing wellness at Four Seasons Hotel with its innovative approach to personalized massage and recovery
F45 is gearing up to raise cancer awareness and kick off a 45-day challenge that promotes healthy living and habit-building.
Whole-body MRI scan company Prenuvo has opened a clinic in Denver, Colorado, and is extending a discount to Ikon Pass holders.
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