Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Athletech News is recapping some of the biggest business deals in 2024 across fitness, wellness and health.
From Chris Hemsworth to Jennifer Aniston, ATN breaks down the biggest celebrity fitness and wellness partnerships of the this year.
Forever chemicals are everywhere -- even your smartwatch, researchers have found. Here's what to do if your wearable is causing you concern.
Finnish wearable tech brand Polar has launched an enterprise wearable so companies can make decisions based on biometrics.
Pickleball Kingdom is introducing PodPlay at 400 of its locations with digital tools like instant replays and highlights for players.
The Four Seasons Hotel Westlake Village is hosting an immersive wellness retreat inspired by HBO's "The White Lotus."
iFIT has partnered with Flex, an HSA/FSA solutions provider, so consumers can use their pre-tax funds on NordicTrack and ProForm equipment.
Culina Health, co-founded by two registered dietitians, has raised $7.9 million to increase access to its nutrition guidance platform.
Oura has reached a $5.2 billion valuation led in part by new partner Dexcom, as Oura CEO hints at ambitions beyond the ring.
Ultimate Performance is set to expand its personal training method in the U.S. after securing an investment earlier this year from Inflexion.
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