SweatHouz Plans New Openings in Key Cities Across US
SweatHouz is opening two new studios a week through year-end as demand for private infrared sauna and cold-plunge suites surges.
Personal Trainers Are Using AI but Not ‘Blindly Embracing’ It, Report Finds
A new report from ISSA reveals how AI is changing personal training and how fitness coaches are responding.
Hyrox Launches Fitness Cruise, Eyes Vacation Experiences
Hyrox is launching its first fitness cruise for October 2026, with training and travel at sea as ticket sales open soon.
Wearable Biosensors Make Their Way Into Hot Yoga Studios
Nix Biosensors and Modo Yoga are teaming up to bring real-time and personalized hydration tech to hot yoga studios.
The Well Elevates Its Wellness Real Estate Ambitions in Miami
The Well is deepening its push into Miami’s booming wellness market, planning to open a new club at the Jean-Georges Miami Tropic Residences
Solidcore Sees Surge in Sign-Ups for Annual ‘Solidays Challenge’
Solidcore’s annual Solidays Challenge is seeing early momentum as nearly one-third of members have opted in.
PureGym Renames Former Blink Fitness Gyms in NY & NJ
PureGym brings its high-value low-price model to New York and New Jersey with 56 upgraded former Blink Fitness clubs and 24/7 access.
At-Home Lifters Are Gravitating Toward Shorter Workouts
Tonal’s 2025 State of Strength Report shows members prefer shorter, smarter workouts that still deliver results over long sessions.
Nike Shakes Up Leadership Amid Turnaround Plan
Nike is revamping its executive team, including a C-suite shakeup, as part of CEO Elliott Hill’s push to restore growth.
Life Time To Lead Wellness Vision for Brooklyn’s New Mixed-Use Project
Life Time will anchor Brooklyn’s large upcoming mixed-use development in Gowanus with an 85,000-square-foot club and rooftop beach.