Solidcore’s Secret Weapon? Leaders Who Didn’t Come From Fitness
Led by former software engineer Shane McCarthy, boutique fitness giant Solidcore has embraced storytelling and outside-the-box thinking in its marketing and digital strategy.
ClassPass Parent Co. Playlist To Merge With EGYM in $7.5B Deal
EGYM and Playlist have merged in a mega deal valuing the combined company at $7.5 billion, with $785 million in fresh funding.
Investors Are Pouring Money Into Wellness Startups, Especially Wearables
Fitness and wellness climbed to the third-most funded digital health category in 2025, fueled by investor demand for measurable health data.
Meta Pulls Plug on Supernatural as AI Takes Priority Over VR Fitness
Meta has halted new content for Supernatural amid layoffs, leaving loyal users questioning the future of VR fitness.
CrossFit Renews Velites Deal for 2026 Games After Replacing Reebok & Nobull
Velites has been named the official apparel and footwear partner of the 2026 CrossFit Games, expanding its role.
Luxury Medspa Brand Alexis Lauren Enters Franchising Amid Aesthetic Wellness Boom
Miami brand Alexis Lauren is scaling its luxury medspa concept through franchising as demand for non-invasive treatments grows.
Planet Fitness Opened Nearly 200 Gyms in 2025, New Metrics Show
Planet Fitness has a lot of competition in the low-price gym race, but it's keeping its foot on the gas pedal under new CEO Colleen Keating.
Oura Takes Next Step Toward Integrating Smart Rings Into Medical Care
Oura’s partnership with Fullscript puts smart ring data directly in clinicians’ hands as the FDA redraws the lines around wearable health tech.
The Amenity Collective Taps Danny Dulkin To Run New LIVunLtd Consulting Arm
The Amenity Collective has launched LIVunLtd Consulting, an advisory unit focused on early-stage planning for fitness and wellness developments.
The Anti–Resolution Play? Top Fitness Brands Target Quitter’s Day in Creative Ways
As New Year's motivation fades and gyms thin out, fitness brands are meeting consumers on Quitter’s Day with support and long-term habit building.