Courtney Rehfeldt

About Courtney Rehfeldt

Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.

woman on a reformer in a Solidcore class
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Solidcore’s Secret Weapon? Leaders Who Didn’t Come From Fitness

Led by former software engineer Shane McCarthy, boutique fitness giant Solidcore has embraced storytelling and outside-the-box thinking in its marketing and digital strategy.

EGYM users

ClassPass Parent Co. Playlist To Merge With EGYM in $7.5B Deal

EGYM and Playlist have merged in a mega deal valuing the combined company at $7.5 billion, with $785 million in fresh funding.

man and woman wear the ceramic Oura Ring 4

Investors Are Pouring Money Into Wellness Startups, Especially Wearables

Fitness and wellness climbed to the third-most funded digital health category in 2025, fueled by investor demand for measurable health data.

woman inside a Supernatural VR fitness game

Meta Pulls Plug on Supernatural as AI Takes Priority Over VR Fitness

Meta has halted new content for Supernatural amid layoffs, leaving loyal users questioning the future of VR fitness.

Calum Clements wearing Velites.

CrossFit Renews Velites Deal for 2026 Games After Replacing Reebok & Nobull

Velites has been named the official apparel and footwear partner of the 2026 CrossFit Games, expanding its role.

Luxury Medspa Brand Alexis Lauren Enters Franchising Amid Aesthetic Wellness Boom

Miami brand Alexis Lauren is scaling its luxury medspa concept through franchising as demand for non-invasive treatments grows.

Planet Fitness Opened Nearly 200 Gyms in 2025, New Metrics Show

Planet Fitness has a lot of competition in the low-price gym race, but it's keeping its foot on the gas pedal under new CEO Colleen Keating.

woman wears an Oura Ring

Oura Takes Next Step Toward Integrating Smart Rings Into Medical Care

Oura’s partnership with Fullscript puts smart ring data directly in clinicians’ hands as the FDA redraws the lines around wearable health tech.

Danny Dulkin

The Amenity Collective Taps Danny Dulkin To Run New LIVunLtd Consulting Arm

The Amenity Collective has launched LIVunLtd Consulting, an advisory unit focused on early-stage planning for fitness and wellness developments.

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The Anti–Resolution Play? Top Fitness Brands Target Quitter’s Day in Creative Ways

As New Year's motivation fades and gyms thin out, fitness brands are meeting consumers on Quitter’s Day with support and long-term habit building.