ATN

About Athletech Studios

REP Fitness

Strong Is The New Everything: How REP Fitness is Preparing Gyms for The Strength Training Boom

As strength training takes center stage, gyms are rethinking space, programming and ROI — and REP has solutions. Strength training […]

Mindbody

The Invisible Edge: How Mindbody Payments Powers Loyalty, Retention & Revenue

Payments integrated into a connected tech ecosystem create a smoother experience for both the client and the brand. In today’s […]

Technogym

Technogym’s AI-Powered Journey: The Architecture of Modern Fitness, Wellness & Health

The Italian wellness giant’s data fueled ecosystem moves fitness — and fitness marketing — from intuition to evidence. For more […]

Echelon user

How Echelon Creates Smart, Connected Ecosystems Compatible with Every Gym

Echelon is redefining fitness personalization with an AI-powered SaaS platform that adapts to every user and gym

Yesoul

YESOUL G1M PLUS Bike: An Affordable Peloton Alternative for Home Cycling

The YESOUL G1M PLUS bike is becoming a popular Peloton alternative for home cycling enthusiasts who want a premium ride without the luxury price tag.

Freemotion workout

Freemotion Facilitates Movement, Performance, and Results

With versatile machines that cater to multiple parties, the iFIT brand Freemotion Fitness leaves no athlete behind 

TRX

TRX Redefines Functional Training for the Next Era of Fitness

TRX is raising the bar in functional training with the launch of its Studio Line anchored and new freestanding solutions […]

Bon Charge blanket

How Bon Charge Is Powering the Sleep Economy 

Bon Charge’s light-based technologies and recovery tools make restorative sleep effortless for all product users

Garmin

How Garmin Health Is Evolving the Gym-Customer Relationship Through Data Integration

In the age of personalization, loyalty comes from connection, not check-ins – gyms that do it best will win.

Technogym machines

Technogym Continues to Prioritize Precision Training in Modern Fitness Era

The fitness industry is moving smarter, faster and in a more precise manner — and Technogym is fueling its engines.