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About Athletech Studios

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Unleash Your Gym’s Potential: How Twin Oaks Software Maximizes Profitability & Community

Twin Oaks Software offers a comprehensive and user-friendly gym management software solution designed to unlock your gym's true potential. 

Burn Boot Camp Aims for Rapid Omni-Channel Expansion Over the Next Decade

The group fitness franchise is eyeing 10,000 global locations as it drives growth with a unique "Franchise Partner First" model.

ROR Drives Real Growth for Fitness Brands

Leveraging data from 262+ million U.S. adults, ROR helps fitness brands market to individuals who are actively considering joining a nearby club.

Pendulum Emerges as Leader of the Growing Gut Health Market

Pendulum, a supplement provider focused on improving gut health via cutting-edge probiotics, has quickly become one of the biggest brands in the space.

How YogaSix Uses Strength Training To Maximize Members’ Workouts

YogaSix is strategically using strength training to help members get more out of their workouts and also introduce new clients to the brand.

OOFOS, the Original Recovery Footwear Brand, Spotlights Women in Sports

With patented tech that absorbs impact and enhances mobility, OOFOS is trusted by some of the world's best athletes, including female sports stars.

Echelon Fitness user

Fireside Chat: Echelon CEO Lou Lentine on the Art of Fitness Supply & Design

Lentine and Arch Amenities group VP/Develop Danny Dulkin discuss how their companies work together to build a winning gym environment.

Nicole Dunn, Founder of Top Health & Wellness PR Firm, Wants a Better Future for Women

After a 14-year career in TV, Nicole Dunn founded Dunn Pellier Media, growing it into one of the top PR firms in fitness and wellness.

OutFit Training Is Building a Unique Outdoor Fitness Community

OutFit, the Randy Hetrick-founded outdoor group fitness franchise, is quickly building up a loyal and dedicated member base.

Versatility Makes Power Plate a Top Choice Among Female Gym & Studio Operators

Power Plate vibration tech is a hit in female-owned fitness studios of all types, thanks to its versatility, effectiveness and ease of use.