Fitness Business ATN Week in Review: Gymgoers Say No to Too Much Tech Josh Liberatore January 23, 2026 credit: Les Mills This week, we break down a recent report finding that nearly all consumers prefer human coaching to AI workout guidance,… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters $299/year Subscribe Now Already a member? Log in Already a member? Log in here Tags: Artificial Intelligence (AI) ATN Pro ATN Weekly Fit Tech Les Mills Peloton PureGym