Amanda Katz

Pilates & ‘Heated Everything’: Equinox Trainer Amanda Katz on Top Group Fitness Trends

From Pilates to heated classes to the rise of strength training, Katz spoke with ATN about the group fitness trends she's seeing at Equinox.

BUBS Naturals

5 Ways Nutrition Solutions Can Drive Gym Growth

How BUBS Naturals helps gyms fuel performance, recovery and long-term member trust, according to the brand's co-founder.

Boutique Fitness Is Growing Up, Yearly Data Suggests

Xplor Mariana Tek’s 2026 Report shows boutique fitness is entering a steadier phase, with attendance on track to surpass pre-pandemic levels.

overweight woman measures her waist

Why America’s Obesity Crisis Is Complicated

While obesity rates have fallen in some U.S. States, researchers warn that current definitions don't paint a full picture of America's weight crisis.

Hyrox coaches inside a gym

Hyrox Taps One FIIT To Scale In-Gym Training Tech

Hyrox is partnering with One FIIT to build and deploy its Performance Hub, which will scale Hyrox-themed classes to gyms worldwide.

New ‘SkinGPT’ Tool Uses AI To Predict Facial Aging. Noom Is Its First Adopter

Noom teams up with Haut.AI to launch Future Me, a tool that lets users preview how lifestyle choices could visibly shape aging and wellness.

Plunge Taking Part in Academic Study on the Benefits of Saunas, Cold Therapy

Plunge has partnered with the Medical University of South Carolina to provide its cold plunge and sauna systems for use in research studies.

entrance at Prenuvo's NYC location

I Tried Prenuvo’s Enhanced Full-Body Scan With MRI & Bloodwork

ATN reviews Prenuvo’s Enhanced Screening, which combines a full-body MRI with bloodwork to create a complete picture of internal health.

WellnessSpace Brands

Recovery Is the Next Frontier for Personal Trainers

How WellnessSpace Brands is equipping trainers to guide clients beyond the workout For decades, personal trainers have been the front-line […]

Coinbase CEO’s Longevity Startup Raises $45M From Eli Lilly & Others

NewLimit, co-founded by Coinbase CEO Brian Armstrong, raised $45 million from Eli Lilly, Duke, and more to advance its anti-aging medicines.