BODi Adds At-Home Pilates, Women’s Health Content
BODi (formerly Beachbody) is expanding with hormone health, Pilates and three new vegan Shakeology flavors this fall.
Logan Paul Joins Aescape as Investor, Partner
Logan Paul joins Aescape to back its AI-powered massage tech, following $83M funding and moves into Equinox, Life Time, Marriott and Hyatt.
Fitness Wearables Market Set To Hit $190B, but Data & Battery Life Hurdles Remain
Fitness trackers are expanding into healthcare, corporate wellness and women’s health, yet privacy risks and battery life remain hurdles.
Daxko Acquires Vision To Deepen Tech Support for Boys & Girls Clubs Nationwide
Daxko acquires Vision to expand its techn solutions for Boys & Girls Clubs, enhancing innovation, engineering and support for clubs in the US.
Xplor Mariana Tek Launches New Data Features for Fitness Studios
The redesigned dashboard aims to help fitness studios drive sales and retention through next-level data and ease of use.
GLP-1s Are Most Popular in These US Cities, Report Finds
Search trends and survey data show where interest in weight loss drugs like Ozempic and Wegovy is surging in America.
WeightWatchers Crowns Queen Latifah the Face of Its Menopause Care Launch
Queen Latifah joins WeightWatchers as spokesperson for its new menopause program, part of the company’s post-relist strategy focused on women.
Temple Lifestyle Brands Acquires Rise Kombucha
Temple Lifestyle Brands acquires Rise Kombucha as functional drinks surge globally, as demand grows for better-for-you beverages.
24 Hour Fitness, ISSA Launch Program To Certify All GMs as Personal Trainers
24 Hour Fitness has partnered with the International Sports Sciences Association (ISSA) to certify all its GMs as personal trainers.
Gymshark Steps Into Footwear With Performance Brand R.A.D
U.K.-based activewear giant Gymshark is debuting its first footwear line ahead of its North American flagship opening in NYC later this year.
