Life Time To Compete With Hyrox, Launches LT Games & $20K Prize Pool
Life Time debuts LT Games, a 17-stage hybrid fitness competition set for next month with a $20K prize pool and training classes to prepare.
PureGym Offering Free Memberships to Men With Prostate Cancer
Men with prostate cancer on hormone therapy will get free PureGym access and structured exercise plans in a new national initiative.
Crush Yard Scores $2M Investment for Pickleball & ‘Eatertainment’ Concept
Pickleball and entertainment franchise Crush Yard has secured a $2 million media-for-equity investment as it eyes growth.
Planet Fitness Franchisee Puts Out Call for Acquisitions Across 9 States
Planet Fitness franchisee Excel Fitness is expanding beyond 166 clubs and seeking acquisitions that meet its suburban growth criteria.
Solidcore Expands With New C-Suite Hires, Adds Marriott Exec to Board
Solidcore names its first chief people officer and chief commercial officer and adds a Marriott exec to its board, marking its next phase.
Australia’s CorePlus Taps Mindbody for US Expansion
Australian Pilates and yoga brand CorePlus has entered the U.S. market with the support of Mindbody’s enterprise tools.
Khloé Kardashian’s Khloud Protein Popcorn Marks a New Wave in Celebrity Wellness Marketing
Khloé Kardashian's Khloud Protein Popcorn is using experiential marketing and other strategies to capture attention in a crowded snack aisle.
Alex Cooper’s Unwell Hydration Expands Into Booming Protein Category
Alex Cooper’s Unwell Hydration is entering the protein category with a beverage that combines whey isolate, electrolytes and B vitamins.
Nutrabolt Crosses $200M in Bloom Investment, Insiders See Likely Majority Stake
Nutrabolt has ade another significant investment into Bloom Nutrition a women-focused supplement and wellness brand.
Vuori Leans Into Athlete Partnerships in Performance Wear Pivot
NFL QB Jared Goff joins Vuori's growing lineup of athlete ambassadors, highlighting the apparel brand’s new strategy.
