A pink piggy bank and a pile of coins

Steps to Savings: Sweatcoin Partners With Price.com

The more you move, the more you save as Sweatcoin and Price.com join forces to reward physical activity  Price.com is […]

Two women stretching during a run.

Aletha Health Expands With Practitioner Education Program

Aletha Health’s new online course equips fitness and wellness professionals with tools to relieve muscle tension, enhance mobility and improve […]

Gym of the Future panelists at the ATN Innovation Summit

Gyms Are Betting Big on Tech, Wellness & Strength Training

Executives from top gym brands don’t see strength training’s newfound popularity going away anytime soon. They’re also getting creative about […]

NutriDrip provides Niagen IV at The Spa by Equinox Hotel

Tru Niagen Brings NAD+ Wellness to Equinox Hotel New York

Luxury wellness meets cellular science as Tru Niagen makes its hotel debut at Equinox Hotel New York Niagen Bioscience is […]

artwork for the ATN Playbook article series

The Playbook: Off-Price Retailers Shake Up Fitness & Outdoor Apparel Market

Brands like Sierra, Ross and Burlington are winning budget-conscious shoppers with value-driven style. But price isn’t their only selling point […]

Two senior men playing chess together.

Humana’s New Challenge Helps Seniors Train Their Brains

With puzzles, lifestyle tips and mental exercises, Humana’s latest initiative encourages older adults to stay sharp and proactive about aging […]

Altered States Wellness Studios

Altered States Scales in Texas Amid Experiential Wellness Boom

Altered States Wellness is expanding its footprint in Dallas-Fort Worth with two new franchise studios focused on immersive recovery, including […]

Sir Mo Farah

Mo Farah’s URunn App Gets Runners Race-Day Ready

Olympian Mo Farah teams up with Adam Clarke and FitTech company WithU to launch URunn, an AI-powered coaching app built […]

Lemme greens supplement

Lemme Go Green: Kourtney Kardashian Adds Greens Gummies

Packed with 20+ fruits and veggies, Lemme Greens is Kourtney Kardashian Barker’s latest supplement drop, hitting TikTok Shop and lemmelive.com […]

a workout at UFC Gym in the octagon

UFC Gym Picks BJJLink as SaaS Partner for BJJ Franchise Push

MMA.INC’s software will serve as the tech backbone for UFC Gym’s new Brazilian Jiu-Jitsu studio rollout, with 45 locations planned […]