2025 State of the Industry Outlook: Pivotal Trends in Fitness & Wellness

About this report

Can AI really design the perfect workout? Are recovery spaces turning into the new go-to spot in our daily lives — our modern “third place”?  

In Athletech’s 2025 State of the Industry Outlook, we dive into the most important trends shaping the future of fitness and wellness. This report explores how leading brands are redefining strength training, personalization, hybrid fitness and tech solutions to drive long-term growth, build community and boost profitability. 

From AI-powered fitness experiences to the growing popularity of goal-specific group training, this outlook offers practical, real-world insights for gym owners, studio operators and wellness professionals.  

We highlight industry leaders who are setting new benchmarks in member experiences, technology integration and unique wellness initiatives, showcasing how these trends are changing the industry from the ground up. Learn from real-world case studies and tested ideas that maximize lifespan value and ensure a thriving, sustainable business model.

This is your go-to guide for understanding the next generation concepts that will shape the fitness and wellness industry for the next decade.

Thank you to our Sponsors:

Download this report to learn:

• How strength-based programs are boosting member engagement and retention
• The latest fitness tech innovations & AI-powered personalization 
• Hybrid fitness models and their role in making fitness more accessible
• Why billing errors are the biggest cause of gym member churn
• Breakthrough equipment innovations that are changing the way we train

Don’t get left behind — download the 2025 State of the Industry Outlook and see where fitness is headed next.

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