Xponential Fitness Renews Bilt Rewards Partnership

More than 3 million Bilt Points have been redeemed for fitness classes across Xponential’s portfolio of brands since 2023

Xponential Fitness has renewed its partnership with Bilt Rewards, a loyalty program that lets members earn perks for spending within their community or paying rent—rewards they can redeem for fitness classes.

Since the partnership launched in 2023, more than 3 million Bilt Points have been redeemed for classes across Xponential’s brands, including YogaSix, Pure Barre, Rumble Boxing and CycleBar.

“Bilt is a game-changer for renters in America, and we’re proud to be part of it,” Xponential Fitness chief marketing technology officer Danyal Ali said. “This continued partnership provides Bilt Members the opportunity to redeem points at our studios while helping our studio owners build deeper connections within their local communities by tapping into a network of like-minded businesses.”

Members can also unlock exclusive perks at select studios, like complimentary glove rentals at Rumble Boxing and cycling shoe rentals at CycleBar.

“We’re excited to strengthen our existing partnership with Xponential Fitness and further integrate their offerings into the Bilt Rewards ecosystem,” Bilt Rewards founder and CEO Ankur Jain said. “We consistently look to double down on partnerships that deliver the most value and flexibility to our members, and the enthusiastic response to this collaboration made continuing it a natural choice. In addition to travel and dining, Bilt Members can continue investing in their health and well-being at some of the most sought-after fitness studios in the country.”

Global boutique fitness brand Barry’s has also teamed up with Bilt, offering members the chance to redeem points for complimentary shakes from Barry’s Fuel Bar after class or to earn free Barry’s group fitness classes, such as Run X Life, Ride X Life and Lift.