Nutrition Why Women Might be the Future of the Protein Market Courtney Rehfeldt September 24, 2025 credit: Kelly Sikkema on Unsplash For the first time, women outnumber men in seeking higher protein intake, a scientific and cultural shift that bodes well… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters $299/year Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Data Funding Protein Women's Health