Fitness Why Being Too Attractive Can Hurt Fitness Influencers Courtney Rehfeldt November 7, 2025 credit: Alex Shaw on Unsplash New research flips the “sex sells” script, showing that perfect bodies can actually cool engagement in the fitness influencer economy… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters $299/year Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Influencers marketing Research social media Study