Balenciaga is taking over select Barry's studios to promote its TechWear line, the latest luxury brand racing into fitness and wellness.
The Alo Aloversary Sale is offering 30% off sitewide and up to 60% off markdowns, including celeb-favorite styles.
Some of the best sustainable activewear brands face a tall order: How do you create sweat-friendly pieces that stretch – without the plastic-based spandex that allows for movement-ready fabrics?
NikeSkims' sold-out Rift split-toe shoes are getting restocked in a new satin style – and with a ballet-inspired spring 2026 collection.
Beyond Yoga debuts “Seek Beyond,” a new brand platform focused on movement, mindfulness, and community by Issa Rae.
Rhone CEO, Nate Checketts, spoke to Athletech News on building community, prioritizing mental fitness, and leading with intention.
The global sportswear market is projected to reach $128B by 2031, driven by several factors that are driving demand.
Greyson Clothiers raises $20 million to expand retail, grow women’s Line & deepen community engagement from shoppers.
Bandit Running debuts in L.A. with a Silver Lake pop-up, exclusive capsule collection in partnership with Renegade Running.
Tommy Hilfiger and Safilo partner with the U.S. SailGP Team, unveiling a new eyewear collection blending performance and preppy style.
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