Training Grounds founder Eddie Zhang has the goods on how to differentiate yourself from the wellness pack.

Even before the onslaught of COVID-19, the fitness industry was going through a fairly dramatic transformation. Traditional gyms full of bulky equipment and machines were losing their appeal as people began to embrace smaller, niche fitness studios, personal trainers and even virtual experiences.

While the shift may mean trouble for large brands, it is great news for independent fitness instructors who are now not only finding more freedom to work directly with clients, but also to build their own thriving, profitable businesses without the overhead of a corporation… READ MORE @ Entrepreneur