Fitness The Fitness Industry is Trying to Lure Gym Members Back — But Experts say it’s Using Flawed Data Staff Editor September 23, 2020 Share on Facebook Share on Twitter Share via Email Subscribe Now Log in A top fitness industry trade association and some of its member gyms are promoting the message that health clubs nationwide are “safe and are not contributing to the spread of covid-19” based on the conclusions of a study that experts in public health and research methods say was methodologically flawed and open to conflicts of interest. The study was conducted by MXM, a company that helps health clubs understand and manage their member experience, in partnership with the International Health, Racquet, and Sportsclub Association (IHRSA). According to MXM’s methodology page, more than 2,800 gyms nationwide submitted self-reported data on the number of member visits and cases of the novel coronavirus linked to their facilities from May through early August. Only 1,155 positive cases were reported out of about…READ MORE @ The Washington PostA top fitness industry trade association and some of its member gyms are promoting the message that health clubs nationwide are “safe and are not... Membership Required You’ve reached your 3-article monthly limit. Subscribe to ATN Pro for unlimited access to industry-leading coverage, insights, and analysis shaping the future of fitness and wellness. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: IHRSA MXM