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Anne Mahlum and other panelists on stage at the ATN Innovation Summit

‘I Asked a Lot of Questions’: Anne Mahlum Opens Up on Solidcore Funding Journey

Solidcore founder Mahlum and PE vet Matthew Day discussed how fitness founders can raise capital with confidence and avoid common mistakes.

panelists speak at the 2025 ATN Innovation Summit

Female Leaders Push for Health Equity for Women

At the ATN Innovation Summit, leaders called for a women’s health reset—prioritizing function, data and diversity over outdated norms.

Gymnation HQ in Riyadh, Saudi Arabia

GymNation Expands GCC Footprint With New Senior Hires & Riyadh Headquarters

GymNation gears up to surpass 50 locations by year-end, adding key leadership and opening its first gyms in Saudi Arabia.

woman runs on the treadmill inside a gym

McKinsey Spotlights ‘Turning Point’ for Fitness & Wellness Industry

McKinsey & Company is calling attention to accelerating consolidation in fitness and wellness – and it what it means for the industry's future.

men jump rope at the CrossFit Games

Why CrossFit Has Signed So Many New Partners in 2025

Under VP/Global Partnerships Greg Schwartz, CrossFit is overhauling its partnerships strategy, taking inspiration from American pro sports teams.

$305M Power Play: Anne Wojcicki Outbids Regeneron for 23andMe

Anne Wojcicki has outbid Regeneron with a $305 million offer to reclaim 23andMe, the genetic health tech company she co-founded.

woman rides on a Peloton bike

Peloton Creates CTO Role To Power Next Chapter of AI Innovation

Peloton has named its first chief technology officer, promoting Francis Shanahan to lead its AI strategy and next chapter.

people standing in line at Starbucks

Cold Foam, Hot Trend: Starbucks Joins the Protein Craze

As consumers seek out more protein-packed options, Starbucks is adding a new twist to its iced lattes at select locations.

Artwork for ATN Master Knowledge Series podcast with Dr. Andy Galpin

Master Knowledge: Dr. Andy Galpin on Maximizing Recovery Through Science

Dr. Andy Galpin, a highly popular human performance coach, joins ATN's new podcast for a deep dive into the world of recovery.

a man and two women doing crunches

EGYM Wellpass Brings All-Access Corporate Fitness Model to US

EGYM Wellpass launches in the U.S. with a 3,500-location fitness network, aiming to reshape corporate wellness and preventive health.