Women’s fitness

Gyms Are Still Missing the Mark on Women’s Fitness, White Paper Finds

A new white paper makes the case that gyms weren't built for women, and the results from one experiment may change how the industry thinks about club design.

Orangetheory Was Ahead of Its Time. The Women Running It Say the Best Is Yet to Come

ATN caught up with Orangetheory creator and co-founder Ellen Latham, and brand president Lauren Cody, to see what's next for the boutique fitness giant.

women pose for a photo at an Xplor Technologies event

Women Are Reshaping Fitness — How Top Founders Are Leading the Shift

Founders from four top boutique fitness brands unpacked what it takes to win in today’s competitive landscape while staying true to brand values during an Xplor Mariana Tek panel.

women inside the Tension fitness studio
member exclusive

ATN Week in Review: The Case for Women’s-Only Gyms

A new women's-only strength training studio in Brooklyn could be the first of many female-focused gym concepts to come.

Tone It Up's new owner and trainers

Tone It Up Co-Founder Reacquires Brand as Sole Owner

Tone It Up, a platform centered around women’s fitness and community, is returning to its roots as original co-founder Karena Dawn returns.

Running Brands See Bright Future for Women’s-Focused Events

Brands including Saucony and Rabbit had a major presence at the second-annual Every Woman’s Marathon, held in Scottsdale, Arizona.

The Movement Club Lindsay Arnold Bridal Program

Lindsay Arnold of Dancing with the Stars Creates a New Bridal Workout

Lindsay Arnold, founder of The Movement Club and professional dancer, has created a new program tailored to brides.

Woman holding sign that says Hope, for breast cancer

Xponential Fitness Partners with American Cancer Society for Breast Cancer Awareness Month

In a united effort to combat breast cancer, Xponential Fitness partners with the American Cancer Society, launching donation-based classes.

Women playing soccer

Sports Organization Launches Non-Profit Focused On Female Athletics

Kynisca Innovation Hub aims to redefine women's sports with female-focused research and training in various areas.