Wellness Trends

Caitlin Clark

Stanley 1913 Partners With Caitlin Clark on Hydration Collection

Stanley 1913 has teamed up with Clark for a multi-year partnership, debuting a signature hydration line launching September 3.

Gruns green gummy supplements

Celebrate National Wellness Month With These 10 Leading Brands

From immune-boosting IV drips to AI-powered nutrition platforms, these wellness brands will help you enter fall with new energy and balance.

Wellsystem Wave by WellnessJK

How JK Wellness Is Rewriting the Retention Playbook With Wellness

Through tiered memberships and smart onboarding, wellness is becoming a revenue-generating pillar — not just an amenity.

Mira Ultra4 at-home hormone testing device campaign

Mira Launches Ultra4, the First At-Home Hormone Monitor With Lab-Level Accuracy

The Mira Ultra4 offers real-time insights into cycle health, fertility and hormonal balance with precision once only found in clinics.

The Inactive Company, NFL

New York Jets, LA Rams & Other NFL Teams To Use Sleep Masks

The NFL is doubling down on sleep, highlighting an even stronger emphasis on the wellness sector from the athletic community.

Bluestone Lane AG1

Bluestone Lane Adds AG1 Supplement Drinks to Coffee Shops Nationwide

AG1 is now available in smoothies and drinks across 65 Bluestone Lane locations, with community-run clubs launching this fall.

Devon Lévesque

Devon Lévesque on the Rise of Runningman, Community-Inspired Wellness

Now in its third year, Runningman is quickly becoming a can't-miss event on the experiential wellness calendar.

SWTHZ

SWTHZ Upgrades Wellness Experiences & Franchise Opportunities

SWTHZ version 2.0 attracts clients and franchisees alike with expanded modalities in comfortable, easy-to-operate studios

The Best Protein Mixes, Drinks & Bites for Powering Your Routine

Athletech News rounded up the best protein products, from ready-to-drinks and powders to snacks and advanced shake tech.

people gather on the expo floor at Strong New York

Strong New York Returns This Fall for NYC’s Biggest Fitness & Wellness Festival

Strong New York is returning to NYC this fall, staging its ninth annual event that blends workouts, wellness experiences and community.