Wearables

Whoop Enlists Michael Phelps, Other Stars for ‘The Best Obsess’ Campaign

Fitness wearable maker Whoop launched a new campaign with the help of some big names, including Olympic Gold Medalist Michael Phelps.

Myzone Hires Former Nike Brand Leader Kerry Williams as CMO

Kerry Williams will help transform the Myzone brand to better communicate the benefits of physical activity and heart-rate training.

Myzone Premium Makes It Easier for Gyms To Host Group Fitness Classes

Myzone Premium enables gyms and other physical-activity facilities to host and broadcast live and on-demand classes for their members.

InsideTracker Oura

InsideTracker Adds Support for Oura Ring Sleep Data

The integration combines Oura sleep and activity data with proprietary analysis of blood biomarkers and DNA data from InsideTracker.

The Future of Nutrition? January AI Launches App That Predicts Blood Sugar Response

January AI members can enter foods they are considering eating, and the app will tell them what the food will do to their blood sugar levels.

Apple watch running

Running With the Apple Watch is Better Than Ever Thanks to New Software

The watchOS 9 software from Apple Watch has more specialized running features to help runners measure performance and reach their goals.

Embr Wave menopause wristband

Embr Labs Raises $35M in Debt Financing for Menopause Wristband

The Embr Wave wristband delivers cooling or warming sensations for instant relief from hot flashes caused by menopause.

Oura Proxy

Oura Buys Digital ID Startup Proxy, Bringing New Features to the Smart Ring

Oura will integrate digital identity technology from Proxy into its smart rings, bringing opportunities such as payments and security.

Whoop strength trainer

Whoop Becomes First Fitness Wearable To Measure Strength Training

Whoop has developed the first wearable that measures muscular load right as strength training surges in popularity.

Therabody CFO Jim Allwein

Therabody Makes Jim Allwein CFO as Company Continues Wellness Push

Therabody welcomes Jim Allwein, who has extensive finance, tech and wellness experience, including a long stint as CFO of Atkins.